Branding isn't just for Fortune 500 companies. No matter how small, every company, every organization has a brand. A brand is what people say and feel about you. What they think you stand for. What they expect from you. We help clients understand and define the essence of their brands so their marketing efforts can be more focused. More strategic. More effective.
Creating a website is easy. Creating a website that works takes special skills. It starts with the understanding that your website is first and foremost your major marketing tool. It's not about bells, whistles and high tech whiz bang. It's about getting people to your site, finding what they need, enjoying the experience and responding to your call to action. That's what we do. That's why you are on our site right now. And why our websites work.
Video is one of the most powerful weapons in your marketing arsenal. Whether it is used on TV, for training or sales or on the Internet, video engages customers in ways that other media often can't match. It moves people to respond. In addition to our traditional video capabilities, Villing & Company's special expertise in the field of motion graphics enables clients to produce highly effective programs in ways not otherwise possible - and often at less expense.
PR may be the most misunderstood and under-utilized of all the marketing communications disciplines. With the support of highly skilled practitioners like those at Villing & Company, PR is an amazingly potent, highly creative resource for building a brand and stimulating sales. And we have the case studies to prove it.
Social media has become the first cousin of public relations. Both enhance an organization's ability to reach out and engage customers, and influence the people who influence buying decisions. But the emerging world of social media isn't for the faint of heart or the novice. Poorly planned and executed social media programs are doomed to failure. Smartly planned and expertly executed social media programs can turn thousands of "likes" into legions of loyal customers.
The numbers don't lie. Last time we checked, the number of iPhone and iPad apps was pushing 400,000. And that doesn't include Blackberry, Android and other smartphone apps. The right app for the right marketing application can enhance the customer experience, build greater loyalty to the brand and stimulate sales. If you've ever considered an app for this or that, call us. (P.S. - We've done video games, too.)
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Rumors of the demise of advertising are greatly exaggerated. Traditional advertising isn't dead. It's mutating. And savvy marketers are realizing they need to change with the times. Creating strategies for effective Internet search advertising. Integrating traditional and digital media. Employing more targeted advertising methodologies. Confused by it all? No need. Let us show you how your marketing can live and prosper in the new world of advertising.
More and more companies are realizing their most important audience is the internal one. Your employees are the most powerful ambassadors of your brand. They need (and want) to be informed about your marketing plans so they can walk the walk, talk the talk and be the most compelling spokespeople for your brand. Internal marketing makes for more effective marketing. We know - from experience.
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Your customers may not realize it, but they are very discriminating when it comes to design. They respond negatively to graphics that are dated, cliched or downright boring. They respond positively to design that grabs their attention and stimulates interest. It's been said "It's not creative unless it sells." We agree. We would add that "It's not likely to sell unless it's creative."
Sales promotion activities take many sizes and shapes. But the best sales promotions have one thing in common. They stimulate sales while they build your brand. It's all about the bottom line. And we are so there.