Villing Articles for 2007
Writers' Strike: Media Snowball Effect
Sara Beckwith (November 30, 2007)
As a TV consumer by night, I haven’t really thought about the strike’s repercussions on my TV viewing habits. But as a media director by day, I realize I (and all media buyers) need to wake up!
Negativity works – or does it?
Thom Villing (November 9, 2007)
Conventional wisdom holds that negative political advertising works. At least, that's what we hear from the media and the self-appointed parsons of political strategy.
The Dark Side (and the Bright Side) of Pay-Per-Click
Sara Beckwith (November 1, 2007)
Pay per click advertising, when done right, can be a very useful and effective advertising tool. However, companies often don't have a clue as to how to make PPC advertising work for them.
What's All the Shouting About?
Thom Villing (September 24, 2007)
One of the first things fishermen tell their kids is the importance of not scaring away the fish by talking too loud or making too much noise. A lot of local advertisers would do well to heed that advice.
Don't Waste Your Time Browsing. (Let the Web Come to You.)
Nathan DeSelm (September 20, 2007)
You may have heard of RSS or feed readers. Basically, RSS is a method of distributing website content, such as news stories, to everyone who has chosen to subscribe.
Tell a Good Story and Your Marketing Will Live Happily Ever After.
Kent Kauffman (September 17, 2007)
As marketers in this modern day world, I believe it's still very important to tell a story to help sell the products and services we represent.
Thom Villing Interviewed on WSBT-TV's Business Break
(August 24, 2007)
Watch the interview with Thom Villing on WSBT-TV's Business Break.
Learning What It's Really All About: A marketing intern's perspective
Sloan Smith (August 3, 2007)
My experience as a marketing intern and the marketing concepts that you just don't learn in school.
Doing Well By Doing Good
Scott Tingwald (July 30, 2007)
Although cause marketing is a concept that's been around for many years, it seemed to pick up steam as a marketing buzz word in the early 1980s.
You Gotta Fish Where the Fish Are
Sara Beckwith (July 26, 2007)
My father loved fishing. When I was little, he sometimes took me with him. I wasn't very good at it. Maybe because I didn't like baiting the hook or getting up in the wee hours of the morning.
Must See TV
(July 17, 2007)
MUST SEE TV – Villing & Co. participates in new exhibit at Northern Indiana Center for History.
All Branding is Local.
Thom Villing (July 10, 2007)
I believe it was Tip O'Neill who said "All politics is local" – the implication clearly being that people care most about what affects them directly. Seems to me, the same can be said about branding.
People Don't Answer the Door for People They Don't Know.
Thom Villing (July 2, 2007)
There's this wonderful ad created by McGraw Hill back in the 30s. Perhaps you’ve seen it. (OK, maybe not in real life, but possibly in a marketing textbook.) The ad features this very stern looking man – your classic crusty CEO type.
Why You're Not Getting Googled.
Scott Tingwald (June 21, 2007)
What do you say when the boss, asks "Why aren’t we showing up in Google?" "Good question!" is probably not a great answer. How to enhance placement on search engines is by far the question we hear most frequently.
Nobody Reads Advertising.
Thom Villing (June 20, 2007)
Hardly a day goes by that I don't hear someone say something like, "That's too many words. Nobody will read it." Words are like calories. All too often, they are empty and just make us feel full.
Three Join Villing & Company Creative Department
(February 27, 2007)
Villing & Company announced the recent addition of three staff to its Creative Department. Joining the company are Mathew Siecker, art director; Ellen Imbur, assistant art director; and Brad Rosier, creative associate.