Villing Articles for 2008
The Day After Tomorrow: E Ink and the Blurring Line Between Video and Print
Brad Rosier (December 18, 2008)
A couple of months back, my wife and I were visiting our local Borders bookstore. Normally, I don't pay attention to Esquire magazine, but on this occasion I couldn't help reaching for it with trembling hands.
A Very Merry Villing Video
(December 12, 2008)
We're ridiculously excited to announce our brand spanking new holiday spot airing right now on local TV. It's always fun when we get the chance to do work for ourselves and let's face it, the client is GREAT!
Four Things You Think You Want (But Really Don't) For Your Web Site
Nathan DeSelm (December 9, 2008)
Often during our early meetings for a new web site, the client begins listing some of the things they'd like to accomplish with their website. Most of the time, these objectives are reasonable, but sometimes they are not.
Free Wallpaper Wednesday
(December 3, 2008)
Seasons Greetings from Villing and Company! Black Friday and Cyber Monday have come and gone but there's still time to take advantage of something we like to call "Free Wallpaper Wednesday!"
Thom Villing Guest on WNIT's "Economic Outlook"
(November 26, 2008)
Villing & Company President Thom Villing was a guest panelist on WNIT-TV's "Economic Outlook" that originally aired on Friday, November 21.
Personalized Search - Google is Changing the Ground Rules
Nathan DeSelm (November 22, 2008)
Do you spend a lot of money with sleazy companies who promise top search engine placement at any cost? If so, it's time to rethink your strategy.
Split Vote
Thom Villing (November 6, 2008)
What have we learned from this historic presidential election? Simply this. When it comes to media effectiveness, there’s a place for young and old alike.
Three Interactivity Features That Will Improve Your Web Site
Nathan DeSelm (October 29, 2008)
In the last five years, we've witnessed the beginning of a major shift in the way people use the Internet. The Internet is moving away from being a collection of separate pages and becoming a single integrated experience.
Lost in Translation
Lesley Langfeldt (October 20, 2008)
Many companies are falling short when it comes to integrating their traditional marketing materials with their online marketing efforts.
Attack with Caution
Thom Villing (October 13, 2008)
Marketers are taking a page from the political advertising playbook. It’s an interesting strategy, but not without risks.
Villing Goes Hollywood ... with a Touch of Vegas.
(October 8, 2008)
The Villing public relations team recently assisted with two major events: a special screening of the film "The Express" and the inaugural RV Business Top 50 Awards Dinner.
Truth in Advertising
Thom Villing (October 3, 2008)
Truth in advertising laws are extremely strict and hold marketers to a high degree of accountability. So why can political advertising say just about anything?
Improve Your View
Thom Villing (September 30, 2008)
As a service to our professional community and our various partners and interested guests, Villing & Company has introduced a new selection of desktop wallpaper designs.
Blogging Alternatives
Nathan DeSelm (September 26, 2008)
While the traditional long-form blog might be appropriate for many companies, it’s also important to be aware of some of the alternatives for online communication.
iStock Legos or How I Learned to Stop Worrying and Love Cheap Photography: Part 2
Brad Rosier (September 22, 2008)
In part two, Brad Rosier shares examples of composite designs that make good use of cheap, online stock photography websites.
iStock Legos or How I Learned to Stop Worrying and Love Cheap Photography: Part 1
Brad Rosier (September 12, 2008)
Recently, there's been an explosion of cheap, online stock photography websites. For graphic designers, this has been both a blessing and a curse.
The Three-Month Google AdWords Trial
Lesley Langfeldt (August 29, 2008)
Learn more about Villing & Company's three-month Google Adwords trial and why we are going to continue the program.
Keeping the Relationship Alive
Scott Tingwald (August 21, 2008)
In our increasingly disposable society, learn why the client/agency relationship is as important as ever.
Top Ten Reasons Press Releases Fail
Sasha Skow (July 31, 2008)
After countless nights of staying up late and watching Dave, I have decided to write my own top ten list. For your enlightenment and entertainment, here are the top ten reasons press releases fail.
New Home Broadband Statistics
Nathan DeSelm (July 15, 2008)
The Pew Research Center recently released their Home Broadband Adoption report for 2008. Learn about some of the key findings of this report.
Flack Attack
Thom Villing (June 18, 2008)
“Show me a PR person who is ‘accurate’ and ‘truthful’ and I’ll show you a PR person who is unemployed.” - Andrew Cohen (appearing on CBS Sunday Morning)
Manage Your Identity on Google Maps
Nathan DeSelm (June 5, 2008)
Learn how to edit your business information on Google Maps.
No Good Deed...
Thom Villing (April 29, 2008)
A headline in the Wall Street Journal asks “Does Being Ethical Pay?” It’s a good question, but is it the right one?
Media overkill: Where has the wear-out factor gone?
Thom Villing (April 17, 2008)
In advertising's wonder years, there was an expression you don't hear much any more. The term was "wear-out factor". It referred to the point of repetition at which an ad has been seen so frequently, it no longer communicates effectively.
MySpace: The new way to build your brand.
Sara Beckwith (April 5, 2008)
MySpace. Facebook. YouTube. LinkedIn. Welcome to the world of social media. If you're in marketing, you might be wondering what the significance of all this is to your company's brand.
Villing was awarded five "ADDY" awards during the Michiana Ad Club's American Advertising Federation Awards Program held February 22.
Budgeting for Business
Thom Villing (February 15, 2008)
How do you set a marketing budget? Most organizations, it seems, use what the textbooks call the "arbitrary and affordable" model. Some match their competitors. But maybe there's a better way.
2007 - The Year of the Bride
(February 6, 2008)
We call it the year of the bride here at Villing & Company. Four twenty-something staffers entered into the world of wedded bliss in 2007. Imagine what Jeannine and Thom Villing thought – FOUR WEDDINGS and FOUR HONEYMOONS!
A Recession-proof Investment Tip: Focused Audience Research
Scott Tingwald (January 31, 2008)
I have to admit, it is so refreshing when a client is willing to commit time and resources to a quantitative research study prior to launching a marketing initiative for their company – whether it’s an image campaign or the launch of a new product.
Talking Ourselves Out of a Recession
Thom Villing (January 17, 2008)
I’m no economist. Far from it. But I have a theory about recessions. Most of the time we talk ourselves into them — usually with an ample amount of help from the news media.