Villing Articles for June 2010
Unskippable DVD Previews and How You Too Can Ruin Effective Advertising
Nathan DeSelm (June 30, 2010)
Over the past couple years, I've noticed many of my DVDs contain unskippable previews and studio animations. This is a classic example of how heavy-handed, force-fed advertising can turn off otherwise engaged consumers.
Golden Goal and Golden Opportunity: U.S. Soccer's Product Test
Andy Fuller (June 25, 2010)
In our country, sports-obsessed as it is, soccer has never been given much of a place at the table. Recent wins have given the sport an opportunity to improve the relevance of its brand.
Making an Emotional Connection: Two Brands Doing Just That
Lesley Langfeldt (June 21, 2010)
Are you making an emotional connection with your audience through your advertising? In my opinion, here are two brands doing just that.
The Democratization of Digital Cinematography: Why Low Budget No Longer Means Low Quality
Brad Rosier (June 16, 2010)
Consumer video has come a long way in the last thirty years. This is great news for low-budget video geeks and companies who are looking for ways to cut advertising costs.
Copywriters in the Digital Age: Essential or Essentially Extinct?
Thom Villing (June 11, 2010)
In an era of short attention spans, high visual imagery, bullet points, scannable text and steadily declining use of traditional media, are copywriters about to become extinct?
Facebook Is The New AOL: How Marketing Missteps Will Destroy the World's Most Popular Social Network
Nathan DeSelm (June 2, 2010)
Facebook was originally built to help people connect and share with friends. Recently, their mission has changed, and the site is in danger of following AOL down the pit of irrelevance.