Villing Articles for July 2010
Will Consumers Respond to User-Generated Advertising?
Nathan DeSelm (July 28, 2010)
We've seen the stratospheric rise of user-generated content. Is user-generated advertising the next logical step? Or will users rebel against sponsored tweets, videos and blog posts from their friends?
"Fox in Socks" and Other Lessons in Values Marketing
Andy Fuller (July 20, 2010)
Every brand, every company has a set of values, and many are finding it as important a selling point as the performance and quality of their tangible products.
Early Adopters: Could they play a larger role in the success of your new products?
Lesley Langfeldt (July 14, 2010)
They may only make up 13.5 percent of the market share, but they will likely influence around half of your new product’s sales. So, are you paying attention to them?
It's the Thought That Counts: Marketing in a World of iPhone Movie Studios
Brad Rosier (July 9, 2010)
The newest iPhone has arrived, and it's fitting an entire movie studio in your back pocket. Using this slick piece of tech that's barely bigger than a credit card, you can shoot, edit, score and even export HD video.