Villing Articles for August 2010
Facebook Places: A New Dimension in Social Media Marketing
Andy Fuller (August 25, 2010)
Facebook Places could be a game changer in location-based marketing. Marketers must not waste time in familiarizing themselves with this potentially powerful tool for customer engagement.
Thoughtful Design: If It Matters in Print, It Matters in Motion
Brad Rosier (August 20, 2010)
These days, the tools needed to create motion graphics are accessible to practically everyone. This is both good and bad.
Pure Michigan: To Everything There is a Season – Including the Use of Broadcast Advertising
Thom Villing (August 16, 2010)
The Pure Michigan campaign is a compelling reminder of what broadcast advertising can do when the medium matches the message.
Haste Makes Waste or Paralysis Through Analysis: Finding the Middle Ground
Lesley Langfeldt (August 11, 2010)
If your marketing moves too quickly, your work could hurt your brand image. However, there are also consequences for not moving fast enough.
Don't Forget Those Boomers, Baby.
Thom Villing (August 4, 2010)
Boomers spend 40% of consumer packaged goods dollars, but only 5% of ad dollars are directed at them. What's wrong with this picture?