Villing Articles for September 2010
Go All In, But Know How to Get Out
Andy Fuller (September 29, 2010)
When it comes to marketing campaigns, charge in with steadfast commitment, but keep mindful of what may be around the corner.
What We've Got Here is a Failure to... Differentiate.
Thom Villing (September 24, 2010)
Differentiation is like the weather. Everyone in marketing talks about it, but no one does anything about it. And for good reason. It's hard. Brutally hard.
Death of a Video Salesman, Birth of a New One
Brad Rosier (September 20, 2010)
You don't have to drive far to find at least one gutted Blockbuster with the familiar faded outline of their logo as the only hard evidence of the previous inhabitants. What went wrong?
Short or Long Taglines? Maybe That’s Not Even the Right Question.
Lesley Langfeldt (September 15, 2010)
Take our quiz to see if you know which brands these taglines belong to. You may find the length of the tagline doesn't necessarily determine its memorability.
Point/Counterpoint: Are Local Marketing Clubs Doomed?
Nathan DeSelm & Thom Villing (September 10, 2010)
With online educational opportunities exploding and professional networking increasingly happening online, is there any place for local marketing clubs with their traditional meet-and-greet luncheons?
Identifying with Celebrity Endorser Key to Effective Campaign
Scott Tingwald (September 7, 2010)
Celebrity endorsements continue to be a popular means of reaching the masses, but what makes Drew Brees so effective in this role for PEFCU?
The Web is Dead? What Wired Really Meant, and Why You Should Care
Nathan DeSelm (September 1, 2010)
The cover of the September Wired magazine is bright red and loudly proclaims "The Web is dead." The truth is more subtle, but shouldn't be ignored.