(December 31, 2010)
As the year comes to a close, find out what our staff thinks has had the biggest impact on marketing in 2010.
Brad Rosier (December 27, 2010)
A few years back, libraries and bookstores might have seemed immune to the digital revolution, but with the recent ubiquity of handheld ebook readers, I’m wondering if they too will eventually be no more.
Lesley Langfeldt (December 22, 2010)
"Talkable Brands" are companies that do things that are worthy of being talked about, of being shared via word-of-mouth.
Nathan DeSelm (December 17, 2010)
Apps are great for self-contained experiences. However, it's important not to overlook the value of creating a mobile-friendly website. This may be what your customers actually prefer.
Thom Villing (December 14, 2010)
Forging a company or organizational brand is fraught with hazards. Executed properly, branding can pay remarkable dividends. But failing to do it right can cause some serious sparks to fly.
Andy Fuller (December 8, 2010)
Tools like Foursquare are often met with distrust or misunderstanding. But the mechanisms at work in location-based marketing have been around since the beginning of marketing itself.
Brad Rosier (December 3, 2010)
Determining how the market will change and what marketing tools will work in the future is at the forefront of the marketing mind. It's fun to imagine tomorrow, but let's face it, we're usually wrong.
Lesley Langfeldt (November 24, 2010)
Fixing your company's "broken windows" may be the best way to start building your brand.
Nathan DeSelm (November 19, 2010)
On November 2, I became a father. After several sleepless nights, I realized that the incoherent, bloodcurdling screams of my newborn remind me of one thing: bad marketing.
Thom Villing (November 11, 2010)
The increased consciousness about social media isn't a bad thing. But like most things in life, the one size fits all approach is seldom effective.
Scott Tingwald (November 4, 2010)
It seems as though radio stations are playing 24/7 Christmas tunes earlier and earlier each year. Is this the best that smaller radio stations can do to survive?
Andy Fuller (November 1, 2010)
The word "community" is a buzz word in marketing circles. Often I see it used in some sort of ambiguous way by folks trying to sound hip, especially in the social media space.
(October 27, 2010)
Brad Rosier, our video specialist, has been working on an independent feature film called Currency. The movie features several actors from South Bend, including Villing employee Nathan DeSelm. Watch the trailer and let us know what you think.
Brad Rosier (October 22, 2010)
Brad shares Mr. Rogers' philosophy concerning TV content and how it can be applied to marketing.
Lesley Langfeldt (October 18, 2010)
With much of the research pointing to Facebook, it's understandable that companies are jumping on the bandwagon. Just make sure you have a purpose that benefits your customers before you do.
Thom Villing (October 11, 2010)
As I was driving into work, I heard another political attack ad. Will the overkill and lack of accountability hasten the fall of traditional advertising media? There are many reasons for concern.
Nathan DeSelm (October 6, 2010)
Trying something new can be scary. By offering small, low-risk demos and trial experiences to your prospects, it's more likely they will become customers.
Andy Fuller (September 29, 2010)
When it comes to marketing campaigns, charge in with steadfast commitment, but keep mindful of what may be around the corner.
Thom Villing (September 24, 2010)
Differentiation is like the weather. Everyone in marketing talks about it, but no one does anything about it. And for good reason. It's hard. Brutally hard.
Brad Rosier (September 20, 2010)
You don't have to drive far to find at least one gutted Blockbuster with the familiar faded outline of their logo as the only hard evidence of the previous inhabitants. What went wrong?
Lesley Langfeldt (September 15, 2010)
Take our quiz to see if you know which brands these taglines belong to. You may find the length of the tagline doesn't necessarily determine its memorability.
Nathan DeSelm & Thom Villing (September 10, 2010)
With online educational opportunities exploding and professional networking increasingly happening online, is there any place for local marketing clubs with their traditional meet-and-greet luncheons?
Scott Tingwald (September 7, 2010)
Celebrity endorsements continue to be a popular means of reaching the masses, but what makes Drew Brees so effective in this role for PEFCU?
Nathan DeSelm (September 1, 2010)
The cover of the September Wired magazine is bright red and loudly proclaims "The Web is dead." The truth is more subtle, but shouldn't be ignored.
Andy Fuller (August 25, 2010)
Facebook Places could be a game changer in location-based marketing. Marketers must not waste time in familiarizing themselves with this potentially powerful tool for customer engagement.
Brad Rosier (August 20, 2010)
These days, the tools needed to create motion graphics are accessible to practically everyone. This is both good and bad.
Thom Villing (August 16, 2010)
The Pure Michigan campaign is a compelling reminder of what broadcast advertising can do when the medium matches the message.
Lesley Langfeldt (August 11, 2010)
If your marketing moves too quickly, your work could hurt your brand image. However, there are also consequences for not moving fast enough.
Thom Villing (August 4, 2010)
Boomers spend 40% of consumer packaged goods dollars, but only 5% of ad dollars are directed at them. What's wrong with this picture?
Nathan DeSelm (July 28, 2010)
We've seen the stratospheric rise of user-generated content. Is user-generated advertising the next logical step? Or will users rebel against sponsored tweets, videos and blog posts from their friends?
Andy Fuller (July 20, 2010)
Every brand, every company has a set of values, and many are finding it as important a selling point as the performance and quality of their tangible products.
Lesley Langfeldt (July 14, 2010)
They may only make up 13.5 percent of the market share, but they will likely influence around half of your new product’s sales. So, are you paying attention to them?
Brad Rosier (July 9, 2010)
The newest iPhone has arrived, and it's fitting an entire movie studio in your back pocket. Using this slick piece of tech that's barely bigger than a credit card, you can shoot, edit, score and even export HD video.
Nathan DeSelm (June 30, 2010)
Over the past couple years, I've noticed many of my DVDs contain unskippable previews and studio animations. This is a classic example of how heavy-handed, force-fed advertising can turn off otherwise engaged consumers.
Andy Fuller (June 25, 2010)
In our country, sports-obsessed as it is, soccer has never been given much of a place at the table. Recent wins have given the sport an opportunity to improve the relevance of its brand.
Lesley Langfeldt (June 21, 2010)
Are you making an emotional connection with your audience through your advertising? In my opinion, here are two brands doing just that.
Brad Rosier (June 16, 2010)
Consumer video has come a long way in the last thirty years. This is great news for low-budget video geeks and companies who are looking for ways to cut advertising costs.
Thom Villing (June 11, 2010)
In an era of short attention spans, high visual imagery, bullet points, scannable text and steadily declining use of traditional media, are copywriters about to become extinct?
Nathan DeSelm (June 2, 2010)
Facebook was originally built to help people connect and share with friends. Recently, their mission has changed, and the site is in danger of following AOL down the pit of irrelevance.
Andy Fuller (May 28, 2010)
BP is in a unique situation in which it is allowing itself to be skewered online so that it can avoid further damage to the brand. This situation is of course referencing the fake BP Twitter account.
Lesley Langfeldt (May 24, 2010)
Great experiences are expected by every customer who walks through your door. Failing to provide that could be detrimental to your marketing and your business.
Thom Villing (May 19, 2010)
The agency business is changing. It is tempting to wax nostalgic and yearn for the thrilling days of yesteryear. But I think that may be missing the point.
Brad Rosier (May 14, 2010)
The "Lord of the Rings" movies are full of digital locations and creatures that obviously don’t exist. Learn how you can use similar techniques to take your TV commercials to the next level.
Scott Tingwald (May 10, 2010)
It's interesting to watch online news and entertainment sources trying to make it on advertising revenue alone before replacing, or supplementing, that model with subscription fees - sometimes at the risk of taking money out of their own pockets.
(May 6, 2010)
If you have a couple minutes, could you please take the time to fill out our brief reader survey? This will help us write articles that are useful and engaging to you.
Nathan DeSelm (May 4, 2010)
Augmented reality combines technologies such as GPS, cameras and wireless Internet to create some pretty incredible applications. We share the best real-world examples and what this will mean to you in the coming years.
Lesley Langfeldt (April 30, 2010)
Tired of watching your pitiful Facebook Page sit on the sidelines? Learn some easy tips that can turn your Facebook Page into a marketing all-star.
Andy Fuller (April 26, 2010)
On the afternoon of April 16, you may have been surprised by a spontaneous, boisterous round of cheering and applause. The reason: The AP announced it was changing the accepted style of the term "Web site" to "website."
Thom Villing (April 21, 2010)
Consumers are now the loudest voice in the media. Today's savvy marketers need to optimize how customers experience their brands by putting more effort toward helping rather than selling to customers.
Brad Rosier (April 16, 2010)
Is it just me, or do some of the best ideas come when you shut down your high-tech computer and start thinking with a simple pencil and paper?
Thom Villing (April 12, 2010)
I saw the new Tiger Woods Nike spot last night. From a marketing standpoint, it could be a stroke of genius. From a personal standpoint, it just doesn't feel right.
Nathan DeSelm (April 7, 2010)
Video gaming has a massive influence on your target market. This article explains three ways that marketers can use this knowledge to help promote their business and products.
Lesley Langfeldt (April 2, 2010)
I understand the conversations taking place online are supposed to be more conversational in nature, but does that also mean we don't need to proofread anymore?
(March 29, 2010)
Villing was awarded five "ADDY" awards during the American Advertising Federation of Michiana's ADDY Awards Program held February 26.
Thom Villing (March 24, 2010)
Creating tactics in response to a specific need or opportunity is easy. Creating a well-conceived strategy before developing tactical approaches... not so much.
Andy Fuller (March 19, 2010)
What happens when a rock group and an insurance company team up? Social media marketing done the right way.
Brad Rosier (March 15, 2010)
The border between analogue and digital web design is being compromised visually. View examples of websites that are replicating the look and feel of the analogue world we wake up in every day.
Nathan DeSelm (March 10, 2010)
I recently attended a marketing strategy meeting for a Fortune 500 company targeting consumers under 30. The biggest take-away: video games are mainstream and can't be ignored in your marketing efforts.
Leslie Youngdahl (March 3, 2010)
"You just need more experience." After hearing that, I took it upon myself to get just what it is they thought I was lacking.
Jeannine Villing (February 26, 2010)
Employees are often the direct link to customers, which is why it's important for them to understand their company's brand. Here are two examples of companies that understand the importance of internal marketing.
Lesley Langfeldt (February 23, 2010)
Here is a list of educational resources for the marketing professional. It is now more important than ever to keep up-to-date on industry happenings.
Andy Fuller (February 18, 2010)
For over 40 years, the design of the Heinz ketchup packet has remained unchanged...until now.
Thom Villing (February 9, 2010)
On Super Bowl Sunday, it's tough being in marketing and a sports nut at the same time. If I leave the room during commercial breaks, I might miss one of the year's iconic TV spots.
Nathan DeSelm (February 5, 2010)
If you are responsible for a website, you've probably been approached by search engine companies making remarkable promises. This article explains why you should slam the door in their faces.
Lesley Langfeldt (February 1, 2010)
Now that I've covered each generation individually, it's time to wrap things up. View a chart that compares Gen Y, Gen X and Baby Boomers.
Thom Villing (January 26, 2010)
What are the marketing ramifications of the Supreme Court decision that lifted the political advertising restrictions on corporations, trade unions and similar organizations?
Brad Rosier (January 22, 2010)
Any designer or illustrator will tell you that criticism and revisions are not fun. Regardless of how in love we are with our masterpieces, however, nearly every design can be improved - often, a lot.
Thom Villing (January 18, 2010)
Both Domino's and Oscar Meyer have recently gained attention for some moves they've made in the advertising world. Will it be worth the risk?
Scott Tingwald (January 13, 2010)
It's nice to see one of the old standbys, outdoor advertising (or out-of-home marketing as the genre is sometimes called), still as relevant today as it was twenty years ago - perhaps even more so.
Nathan DeSelm (January 6, 2010)
Need to be able to speak intelligently about website browsers like Internet Explorer, Firefox or Chrome? Nathan DeSelm explains the current browser landscape and the main issues that are involved in this volatile market.