Villing Articles for February 2012
Social Media 2.0: What Happened in Vegas Shouldn't Stay in Vegas
Andy Fuller (February 27, 2012)
Ever wonder why social media is exploding the way it is? Andy Fuller relates some takeaways from the recent Social Media for PR and Corporate Communicators event he attended in Las Vegas.
If Frederick the Great Ran Your Marketing Department
Thom Villing (February 21, 2012)
One of the great challenges facing modern marketers is the proliferation of communication channels and outlets. Perhaps the famed King of Prussia has some worthwhile insight that still applies today.
MSRP? More Like Manufacturer's Suggested Ripoff Price!
Nathan DeSelm (February 16, 2012)
Maybe there was a time when the manufacturer's suggested retail price meant something. Those days are gone because aggressive marketers have traded long-term credibility for short-term "monkey business."
A Giant Boost for All
Scott Tingwald (February 8, 2012)
The city of Indianapolis proved to be just as big a winner as the New York Giants in Super Bowl XLVI. But who else benefitted from Super Week in Indy?
Are Consumers Really Brandwashed?
Lori Headley (February 6, 2012)
Lori discusses a recent book about the tricks companies use to manipulate our minds and persuade us to buy.
Ads: The New Super Bowl Pregame Show
Andy Fuller (February 1, 2012)
The Super Bowl is on the horizon. If you're a fan of one of the 30 teams not playing in the big game, you're probably as interested in the famous Super Bowl ads as you are in the game.