Andy Fuller (February 27, 2012)
Ever wonder why social media is exploding the way it is? Andy Fuller relates some takeaways from the recent Social Media for PR and Corporate Communicators event he attended in Las Vegas.
Thom Villing (February 21, 2012)
One of the great challenges facing modern marketers is the proliferation of communication channels and outlets. Perhaps the famed King of Prussia has some worthwhile insight that still applies today.
Nathan DeSelm (February 16, 2012)
Maybe there was a time when the manufacturer's suggested retail price meant something. Those days are gone because aggressive marketers have traded long-term credibility for short-term "monkey business."
Scott Tingwald (February 8, 2012)
The city of Indianapolis proved to be just as big a winner as the New York Giants in Super Bowl XLVI. But who else benefitted from Super Week in Indy?
Lori Headley (February 6, 2012)
Lori discusses a recent book about the tricks companies use to manipulate our minds and persuade us to buy.
Andy Fuller (February 1, 2012)
The Super Bowl is on the horizon. If you're a fan of one of the 30 teams not playing in the big game, you're probably as interested in the famous Super Bowl ads as you are in the game.