Villing Articles for May 2012
Timelessness in Marketing: Does It Matter?
Brad Rosier (May 30, 2012)
Timelessness is a term we see a lot in almost any field that deals with content creation. But, is it actually important to create marketing messages that are timeless?
Over-Adopting: At What Point Do Early Adopters Become Over Adopters?
Nathan DeSelm (May 24, 2012)
A new social network or must-have mobile app seems to come along every other week these days. Is it possible that trying to stay on top of it all can be counter-productive?
The Death of Advertising: A Contrarian's View
Thom Villing (May 15, 2012)
Maybe we've been too quick to accept the conventional narrative that claims mass marketing in the form of advertising is dead.
Mr. Publisher: Tear Down That Paywall!
Scott Tingwald (May 9, 2012)
It's common to hear complaints about paywalls being added to more and more news sites. Scott Tingwald explains why they aren't going away anytime soon.
Like, for Sure: Maintaining Facebook Engagement Through Experience
Andy Fuller (May 2, 2012)
I have to admit I'm a little Facebooked-out. It's not the tool itself causing my burn out; it's the constant droning I hear from businesses shouting at me to become a fan of their page.