Villing Articles for June 2012
Surveying Your Brandscape
Thom Villing (June 28, 2012)
One's brand isn't a logo, tagline or elevator pitch. It is a strategic process by which an organization clearly articulates its essential qualities, core values, and how it is perceived externally and internally.
The Beginner's Guide to Google Analytics Part 1: Overview and Audience
Nathan DeSelm (June 22, 2012)
Your website is probably tracking statistics using Google Analytics, but it may not be obvious what's important. Here's an overview of the key areas for marketing professionals.
Keeping Your Eye on the Ball: The Importance of Objectivity in Choosing Marketing Channels
Andy Fuller (June 18, 2012)
Are advertisers risking being thrown out of the game by ignoring the shift in the way consumers approach media and entertainment?
Customer Face Time: Are You Ready?
Lori Headley (June 12, 2012)
One-on-one interviews are uniquely suited to capturing additional insights, provided you're willing to truly listen to what the customer has to say, both the words and the nuances.
Sometimes, More IS More: Top 10 All-Time Long Taglines
Thom Villing (June 5, 2012)
Although we all acknowledge that people have shorter attention spans now than they used to, one debate never seems to go away - the impact of word counts on advertising effectiveness.