Villing Articles Written by Andy Fuller
Ads: The New Super Bowl Pregame Show
Andy Fuller (February 1, 2012)
The Super Bowl is on the horizon. If you're a fan of one of the 30 teams not playing in the big game, you're probably as interested in the famous Super Bowl ads as you are in the game.
The BCS: Brand Championship Series
Andy Fuller (January 23, 2012)
The elegance that was once found in names like the Citrus Bowl, Orange Bowl and heck, even the Tangerine Bowl seems to be lost forever, buried under a pile of awkward sponsor-touting titles.
5 New Year's Resolutions for the PR Pro
Andy Fuller (December 30, 2011)
Here are some traditional New Year's resolutions, designed specifically for you, the harried public relations practitioner.
3 Keys to Turning Marketing into Storytelling
Andy Fuller (December 9, 2011)
What I remember most about the holidays is storytelling. I find it ironic, then, that the art of storytelling in marketing campaigns seems to be lost this time of year.
Differentiation by Imitation?
Andy Fuller (November 1, 2011)
Differentiation is a great way to increase the effectiveness of your advertising campaign. Borrowing the tagline from another campaign? Maybe not.
Everything I Needed to Know About Crisis Communications I Learned in Kindergarten
Andy Fuller (September 22, 2011)
Two high-profile brands found themselves needing to apologize recently. One mea culpa was carried out with humility and corrective action. The other only threw gasoline on the fire.
Touchdowns and Touchpoints: Football Provides a Lesson in Brand Management
Andy Fuller (August 19, 2011)
Football has been used as a metaphor to describe everything from political races to the economic climate. So it's fitting that recent events provide the context for a lesson in public relations.
Raking Up Content With Google Plus
Andy Fuller (July 15, 2011)
On the surface, there isn't much to Google's new social network that we haven't seen before. However, by presenting things slightly differently in Google+, Google hopes to change the way we socialize online.
Social Media for Business: A Panel Discussion
Andy Fuller (June 20, 2011)
Villing & Company's Andy Fuller was recently invited to participate in a discussion on social media for business for WNIT's Economic Outlook. Watch the episode on our site to see how it went.
How to Succeed in Social Media Without Really Trying
Andy Fuller (June 14, 2011)
Too many companies take the term "social media" and focus on the "media," foregoing the "social." They talk about the same thing over and over again, and yet somehow, seem to be talking about nothing at all.
Too Big to Fail: Why the Facebook-Google Scuffle Means Nothing
Andy Fuller (May 17, 2011)
The major takeaway from the Facebook-Google fiasco, the one nobody is talking about, is this: It doesn't matter. And that may make Facebook unique among the brands of the world.
Error Ball: NBA Shows that Ad Campaigns Can't Cover Defective Products
Andy Fuller (April 7, 2011)
No ad campaign is a slam dunk, but marketing a defective product will always be a brick.
Content and Context: The Social Media Royal Family
Andy Fuller (March 7, 2011)
In social media circles it is often said that content is king. And when it comes to effectively communicating to your audience, context must be his queen.
Super Predictions for 2011 Super Bowl Ads
Andy Fuller (January 28, 2011)
We couldn't predict who would be playing in the big game, but we have a pretty good idea how advertisers will use their time during it.
You Talking to Me? Allstate's "Mayhem" Takes Familiar Product to New Audience
Andy Fuller (January 10, 2011)
More than just incredibly good creative work, the Allstate Mayhem campaign shows the company is shifting its target to a younger audience.
Location, Location, Location(-based)
Andy Fuller (December 8, 2010)
Tools like Foursquare are often met with distrust or misunderstanding. But the mechanisms at work in location-based marketing have been around since the beginning of marketing itself.
Does Your Brand Have 'Refrigerator Rights'?
Andy Fuller (November 1, 2010)
The word "community" is a buzz word in marketing circles. Often I see it used in some sort of ambiguous way by folks trying to sound hip, especially in the social media space.
Go All In, But Know How to Get Out
Andy Fuller (September 29, 2010)
When it comes to marketing campaigns, charge in with steadfast commitment, but keep mindful of what may be around the corner.
Facebook Places: A New Dimension in Social Media Marketing
Andy Fuller (August 25, 2010)
Facebook Places could be a game changer in location-based marketing. Marketers must not waste time in familiarizing themselves with this potentially powerful tool for customer engagement.
"Fox in Socks" and Other Lessons in Values Marketing
Andy Fuller (July 20, 2010)
Every brand, every company has a set of values, and many are finding it as important a selling point as the performance and quality of their tangible products.
Golden Goal and Golden Opportunity: U.S. Soccer's Product Test
Andy Fuller (June 25, 2010)
In our country, sports-obsessed as it is, soccer has never been given much of a place at the table. Recent wins have given the sport an opportunity to improve the relevance of its brand.
Let's (Not) Give Them Something to Talk About: BP's Twitter Parody Problem
Andy Fuller (May 28, 2010)
BP is in a unique situation in which it is allowing itself to be skewered online so that it can avoid further damage to the brand. This situation is of course referencing the fake BP Twitter account.
Branding with "Style": The AP Rethinks "Web site"
Andy Fuller (April 26, 2010)
On the afternoon of April 16, you may have been surprised by a spontaneous, boisterous round of cheering and applause. The reason: The AP announced it was changing the accepted style of the term "Web site" to "website."
OK Go: Give Up Control in Social Media
Andy Fuller (March 19, 2010)
What happens when a rock group and an insurance company team up? Social media marketing done the right way.
Drive-thru Anticipation: New Heinz Ketchup Packet Creates Fresh Buzz for an Old Product
Andy Fuller (February 18, 2010)
For over 40 years, the design of the Heinz ketchup packet has remained unchanged...until now.