Villing Articles Written by Brad Rosier
Concept to Completion - Making 2D Photographs Appear 3D
Brad Rosier (April 20, 2012)
Our video producer discusses what it takes to make still photographs come alive by using digital trickery and lots of creative imagination.
What's So Standard About Standard-Definition? Why HD Workflows Must be Embraced Even When Delivering in SD
Brad Rosier (December 20, 2011)
Okay, SD, it's high time for a name change. Standard should imply standardization and standard-definition is no standard for anyone interested in visual quality in our current world.
Manvertisements: The Unpredictable Evolution of Ads for Bros
Brad Rosier (November 14, 2011)
In the last few years there have been many examples of man-centric advertising campaigns. While we arm-wrestle, let's talk shop about ads for dudes.
Seven Key Areas to Help Companies Improve Online Video Content
Brad Rosier (August 31, 2011)
A web video needs to be compelling or people won't care and it will end up being a huge waste of money. Our video specialist shares seven tips to help make your web videos better.
Farmers Insurance Nails It with National Marketing Campaign
Brad Rosier (June 2, 2011)
In an effort to counterbalance my recent negativity concerning Miracle Whip's "youthful" TV campaign, I thought it might be nice to go a more positive route and highlight a top-notch national marketing campaign.
The Marketer Who Cried "Green"! Does Light Pale Mint Green Really Count As Saving The World?
Brad Rosier (April 29, 2011)
A large number of marketers have been slapping "green" on packages when the true "greenness" of the products is questionable.
Kraft Wipes Out with Miracle Whip, the "Controversial" Condiment
Brad Rosier (March 21, 2011)
Lately, it seems that Kraft has become hell-bent on making their Miracle Whip sandwich spread seem edgy and controversial. I'm not sure that it's working.
"That Ain't Me!" - The Customer is Not Always Right
Brad Rosier (February 21, 2011)
During the summers I worked at an amusement park as a caricature artist, I learned a valuable business lesson: educating your customer can sometimes mean the difference between success and failure.
A Simple Message Told as an Epic Saga in One Minute
Brad Rosier (January 21, 2011)
The power of motion graphics is that animators and designers can build worlds that don't exist in reality to tell powerful and engaging visual stories.
Dewey Decimal's Digital Destiny: The Fate of Brick and Mortar Bookstores
Brad Rosier (December 27, 2010)
A few years back, libraries and bookstores might have seemed immune to the digital revolution, but with the recent ubiquity of handheld ebook readers, I’m wondering if they too will eventually be no more.
Great Scott! Predicting Tomorrow's Marketing World Minus the DeLorean
Brad Rosier (December 3, 2010)
Determining how the market will change and what marketing tools will work in the future is at the forefront of the marketing mind. It's fun to imagine tomorrow, but let's face it, we're usually wrong.
Deep and Simple: Mr. Rogers Applied to Marketing
Brad Rosier (October 22, 2010)
Brad shares Mr. Rogers' philosophy concerning TV content and how it can be applied to marketing.
Death of a Video Salesman, Birth of a New One
Brad Rosier (September 20, 2010)
You don't have to drive far to find at least one gutted Blockbuster with the familiar faded outline of their logo as the only hard evidence of the previous inhabitants. What went wrong?
Thoughtful Design: If It Matters in Print, It Matters in Motion
Brad Rosier (August 20, 2010)
These days, the tools needed to create motion graphics are accessible to practically everyone. This is both good and bad.
It's the Thought That Counts: Marketing in a World of iPhone Movie Studios
Brad Rosier (July 9, 2010)
The newest iPhone has arrived, and it's fitting an entire movie studio in your back pocket. Using this slick piece of tech that's barely bigger than a credit card, you can shoot, edit, score and even export HD video.
The Democratization of Digital Cinematography: Why Low Budget No Longer Means Low Quality
Brad Rosier (June 16, 2010)
Consumer video has come a long way in the last thirty years. This is great news for low-budget video geeks and companies who are looking for ways to cut advertising costs.
What Peter Jackson Taught Me About Digital Set Design
Brad Rosier (May 14, 2010)
The "Lord of the Rings" movies are full of digital locations and creatures that obviously don’t exist. Learn how you can use similar techniques to take your TV commercials to the next level.
I May Be Married to Technology, but I Sometimes Cheat With a #2 Pencil
Brad Rosier (April 16, 2010)
Is it just me, or do some of the best ideas come when you shut down your high-tech computer and start thinking with a simple pencil and paper?
Making Digital Look Analogue: Visual Trends in Web Design
Brad Rosier (March 15, 2010)
The border between analogue and digital web design is being compromised visually. View examples of websites that are replicating the look and feel of the analogue world we wake up in every day.
Feel the Burn: No Critical Pain, No Creative Gain.
Brad Rosier (January 22, 2010)
Any designer or illustrator will tell you that criticism and revisions are not fun. Regardless of how in love we are with our masterpieces, however, nearly every design can be improved - often, a lot.
Concept to Completion - Creating a Kinetic Typography TV Commercial
Brad Rosier (December 4, 2009)
Brad Rosier explains the process of putting together a TV spot using kinetic typography.
The Demise of Arrested Development and How it Relates to Long Tail Marketing and Niche Demand for Higher Quality
Brad Rosier (October 19, 2009)
Arrested Development died because it couldn't find its audience. However, recent developments make it easier for entertainment and marketing professionals to connect with valuable niches online.
Observations On Working Remotely as a Digital Artist
Brad Rosier (August 14, 2009)
For the last year, I've been working full time for Villing & Company from home. Overall, the experience has been surprisingly positive...for the most part.
Concept to Completion - Behind the Scenes on a Motion Graphics TV Commercial: Part 2
Brad Rosier (June 26, 2009)
In the last article I explained the preproduction and production process in creating a motion graphics TV spot for McDonald’s. Now let’s talk about what I consider the really fun stuff: postproduction.
Concept to Completion - Behind the Scenes on a Motion Graphics TV Commercial: Part 1
Brad Rosier (June 22, 2009)
In this article and the next I’ll be taking you behind the scenes on a motion graphics-driven commercial that we recently created for McDonald’s.
The Day After Tomorrow: E Ink and the Blurring Line Between Video and Print
Brad Rosier (December 18, 2008)
A couple of months back, my wife and I were visiting our local Borders bookstore. Normally, I don't pay attention to Esquire magazine, but on this occasion I couldn't help reaching for it with trembling hands.
iStock Legos or How I Learned to Stop Worrying and Love Cheap Photography: Part 2
Brad Rosier (September 22, 2008)
In part two, Brad Rosier shares examples of composite designs that make good use of cheap, online stock photography websites.
iStock Legos or How I Learned to Stop Worrying and Love Cheap Photography: Part 1
Brad Rosier (September 12, 2008)
Recently, there's been an explosion of cheap, online stock photography websites. For graphic designers, this has been both a blessing and a curse.