Villing Articles Written by Jeannine Villing
Crisis Communications: Disasters Happen. Nightmares Don't Have To.
Jeannine Villing (December 6, 2011)
Whether it's a tragic event, as in the Penn State sex abuse allegations, or a brain freeze, such as those recently from aspiring presidential candidates, none of us is immune from facing a crisis situation.
Breaking News: Fast vs. Factual
Jeannine Villing (March 16, 2011)
Technology today and our ability to contact and engage instantly has greatly enhanced the world’s ability to do good. But it has also increased the opportunities to do harm to the reputation of individuals and companies.
Marketing to Your Employees: Say What?
Jeannine Villing (February 26, 2010)
Employees are often the direct link to customers, which is why it's important for them to understand their company's brand. Here are two examples of companies that understand the importance of internal marketing.
Not for the Faint of Heart: The impact of social media can spell heartburn for marketers. Just ask Domino's.
Jeannine Villing (April 17, 2009)
In recent years, viral marketing through the Internet and social media has been all the buzz. But if we ever needed a reminder of the dark side of Internet marketing, it became painfully real this week to Domino's.
The Day the Newspaper Died: Implications of "paper"-less journalism
Jeannine Villing (March 31, 2009)
I’m worried. As more and more of our newspapers disappear altogether or move to digital versions only, I have started having real concerns about the impact on our society.