Villing Articles Written by Lesley Langfeldt
NFL, You Are Breaking My Heart
Lesley Langfeldt (March 28, 2011)
Besides over $12 billion of lost revenue, the NFL brand image is also at stake if there is no professional football season this year.
Ten Email Marketing Tips You Can Implement Now
Lesley Langfeldt (February 25, 2011)
I recently listened to a webinar by Dan Zarrella from HubSpot. It was filled with email marketing ideas that any company could implement now.
And the Winner is...
Lesley Langfeldt (January 19, 2011)
"The Social Network" won Best Motion Picture - Drama at Sunday's Golden Globe Awards, among other awards it took home that night. This says a lot about our society.
Is Your Brand Talkable?
Lesley Langfeldt (December 22, 2010)
"Talkable Brands" are companies that do things that are worthy of being talked about, of being shared via word-of-mouth.
Fix Your Broken Windows
Lesley Langfeldt (November 24, 2010)
Fixing your company's "broken windows" may be the best way to start building your brand.
Facebook and Brands
Lesley Langfeldt (October 18, 2010)
With much of the research pointing to Facebook, it's understandable that companies are jumping on the bandwagon. Just make sure you have a purpose that benefits your customers before you do.
Short or Long Taglines? Maybe That’s Not Even the Right Question.
Lesley Langfeldt (September 15, 2010)
Take our quiz to see if you know which brands these taglines belong to. You may find the length of the tagline doesn't necessarily determine its memorability.
Haste Makes Waste or Paralysis Through Analysis: Finding the Middle Ground
Lesley Langfeldt (August 11, 2010)
If your marketing moves too quickly, your work could hurt your brand image. However, there are also consequences for not moving fast enough.
Early Adopters: Could they play a larger role in the success of your new products?
Lesley Langfeldt (July 14, 2010)
They may only make up 13.5 percent of the market share, but they will likely influence around half of your new product’s sales. So, are you paying attention to them?
Making an Emotional Connection: Two Brands Doing Just That
Lesley Langfeldt (June 21, 2010)
Are you making an emotional connection with your audience through your advertising? In my opinion, here are two brands doing just that.
Make or Break Your Company with Customer Experiences - The Choice is Yours
Lesley Langfeldt (May 24, 2010)
Great experiences are expected by every customer who walks through your door. Failing to provide that could be detrimental to your marketing and your business.
Get in the Game: Take Your Facebook Page to the Next Level
Lesley Langfeldt (April 30, 2010)
Tired of watching your pitiful Facebook Page sit on the sidelines? Learn some easy tips that can turn your Facebook Page into a marketing all-star.
If It's Worth Writing, It's Worth Proofing
Lesley Langfeldt (April 2, 2010)
I understand the conversations taking place online are supposed to be more conversational in nature, but does that also mean we don't need to proofread anymore?
Marketing Resources for the Lifelong Marketing Student
Lesley Langfeldt (February 23, 2010)
Here is a list of educational resources for the marketing professional. It is now more important than ever to keep up-to-date on industry happenings.
It's a Wrap: Generational Marketing
Lesley Langfeldt (February 1, 2010)
Now that I've covered each generation individually, it's time to wrap things up. View a chart that compares Gen Y, Gen X and Baby Boomers.
Baby Boomers: Experiences Matter
Lesley Langfeldt (December 22, 2009)
The Baby Boomers are the largest and wealthiest demographic segment in America. Because of this, it is critical that marketers understand how to effectively communicate with them.
Gen X: Adaptable, Flexible & Reachable
Lesley Langfeldt (November 18, 2009)
As a follow up to my article on Generation Y, this article describes Generation X and even provides a comparison between these two somewhat similar generations.
Why Gen Y? Attracting Them, Speaking Their Language, Telling It Like It Is
Lesley Langfeldt (October 28, 2009)
Most Gen Y-ers have never known a world without video games and computers. Therefore, they have different expectations than any other generation before them. Knowing a little about them can help you become a successful marketer to them.
The World of Webinars
Lesley Langfeldt (September 21, 2009)
Technology has brought many conveniences into our lives. In my opinion, webinars are one more convenience to add to the list.
The Importance of Customer Satisfaction
Lesley Langfeldt (August 19, 2009)
While shopping one day, a store manager refused to accept a purchase I wanted to return and ended up with one angry customer. In the end, was it worth it? Definitely not.
The Other Uses of Twitter
Lesley Langfeldt (July 29, 2009)
The popularity of Twitter is unbelievable. But why on earth would anyone want to know every mundane detail about your day?
Social Media - Should I or Shouldn't I?
Lesley Langfeldt (March 23, 2009)
Wondering if you should be participating in social media like Facebook, Twitter and LinkedIn? Find statistics on who is using this new media and how they are using it.
Lost in Translation
Lesley Langfeldt (October 20, 2008)
Many companies are falling short when it comes to integrating their traditional marketing materials with their online marketing efforts.
The Three-Month Google AdWords Trial
Lesley Langfeldt (August 29, 2008)
Learn more about Villing & Company's three-month Google Adwords trial and why we are going to continue the program.