Villing Media Articles
Mr. Publisher: Tear Down That Paywall!
Scott Tingwald (May 9, 2012)
It's common to hear complaints about paywalls being added to more and more news sites. Scott Tingwald explains why they aren't going away anytime soon.
Video Killed the Radio Star. So What's the Life Expectancy of the Medium?
Thom Villing (April 16, 2012)
When you combine satellite radio with Pandora, Spotify and other online music streaming services, there are plenty of companies nibbling at the market share of traditional radio.
What's So Standard About Standard-Definition? Why HD Workflows Must be Embraced Even When Delivering in SD
Brad Rosier (December 20, 2011)
Okay, SD, it's high time for a name change. Standard should imply standardization and standard-definition is no standard for anyone interested in visual quality in our current world.
Humbug! Christmas Tunes in October? Make it Stop.
Scott Tingwald (November 4, 2010)
It seems as though radio stations are playing 24/7 Christmas tunes earlier and earlier each year. Is this the best that smaller radio stations can do to survive?
Split Vote
Thom Villing (November 6, 2008)
What have we learned from this historic presidential election? Simply this. When it comes to media effectiveness, there’s a place for young and old alike.
Media overkill: Where has the wear-out factor gone?
Thom Villing (April 17, 2008)
In advertising's wonder years, there was an expression you don't hear much any more. The term was "wear-out factor". It referred to the point of repetition at which an ad has been seen so frequently, it no longer communicates effectively.
Writers' Strike: Media Snowball Effect
Sara Beckwith (November 30, 2007)
As a TV consumer by night, I haven’t really thought about the strike’s repercussions on my TV viewing habits. But as a media director by day, I realize I (and all media buyers) need to wake up!
You Gotta Fish Where the Fish Are
Sara Beckwith (July 26, 2007)
My father loved fishing. When I was little, he sometimes took me with him. I wasn't very good at it. Maybe because I didn't like baiting the hook or getting up in the wee hours of the morning.