Nathan DeSelm (August 25, 2015)
Sometimes members of your audience and stakeholders may have dramatically different opinions about your products and services. It can be difficult to please everyone.
Nathan DeSelm (June 9, 2015)
Because most forms of traditional advertising are struggling to break through the clutter, advertisers have to come up with creative ways to build awareness.
Nathan DeSelm (May 6, 2015)
As Adobe begins dramatic price increases for their software subscriptions, you have to wonder: did their audience research indicate that people love their cable company?
Nathan DeSelm (April 21, 2015)
On April 21, 2015, Google updated their search algorithm to give mobile-friendly sites a boost in mobile search results.
Nathan DeSelm (March 10, 2015)
While it may be tempting to increase overall response figures by sending out emails more frequently, that’s likely a bad long-term strategy.
Nathan DeSelm (February 2, 2015)
While it's often good to avoid underestimating your audience, that instinct may be a disservice to website usability.
Nathan DeSelm (January 21, 2015)
As anyone at an agency will tell you, a great project manager can mean the difference between a successful, enjoyable project and an unmitigated disaster.
Thom Villing, Brad Rosier & Nathan DeSelm (December 29, 2014)
The role of color in marketing is hardly breaking news. Color has influenced marketing decisions for over a century.
Nathan DeSelm (December 11, 2014)
Last month, the FTC charged Deutsch LA and Sony when the agency encouraged its employees to use their personal Twitter accounts to generate buzz about a PlayStation product.
Nathan DeSelm (November 26, 2014)
Sometimes highly viral marketing creative seems to have little to do with the brand or product it’s promoting. Does it even matter?
Nathan DeSelm (October 23, 2014)
When trying to communicate with your team about your website, it can sometimes be difficult or cumbersome to describe your comments with words alone.
Nathan DeSelm (September 25, 2014)
It's important to learn from failure as much as success. What can we learn from the high-profile failures of Myspace, Digg and Google Reader?
Nathan DeSelm (August 22, 2014)
From a design perspective, links of any kind within the text of a page are a bit of an eyesore. However, it’s important that we balance the site’s visuals and usability when choosing how to style our links.
Nathan DeSelm (July 3, 2014)
A recent viral Volkswagen public service announcement shows how to make an intangible message more tangible using modern technology.
Nathan DeSelm (May 27, 2014)
Rather than animation for animation's sake, it's important to use online animation and motion as a means to better communicate with website visitors.
Nathan DeSelm (January 15, 2014)
It's important to be careful when chasing after customers with discounts. It's easy to accidentally lower the value of your product.
Nathan DeSelm (December 3, 2013)
I've been aware of RMHC for years, since they are one of our pro bono clients. But in the last year their work impacted my family personally.
Nathan DeSelm (October 24, 2013)
Chipotle's recent advertisement featuring a scarecrow in a dystopian world takes several risks. When does it make sense to take creative risks in marketing?
Nathan DeSelm (September 11, 2013)
Due to the explosive growth in mobile traffic and touchscreens on traditional computers, your next website should be heavily influenced by mobile application design for the best user experience.
Nathan DeSelm (July 31, 2013)
When you drive people to your site in advertisements, make sure to give them the relevant directions. The last thing you want to do is set them up for a frustrating visit.
Nathan DeSelm (July 2, 2013)
Most you have heard of Intel, but I’d guess only a fraction of you have heard of the second-place CPU company: AMD. Learn how effective marketing strategy helped AMD go 3-for-3 in powering the XBox One, PS4 and Wii U.
Nathan DeSelm (May 17, 2013)
Some businesses have products and services that are confusing or difficult to understand. How can we make sure that we are ethical when selling these products?
Nathan DeSelm (April 3, 2013)
Last month, Google discontinued more of its services and products in what they like to call "spring cleaning." Did they make a mistake?
Nathan DeSelm (February 25, 2013)
The advantage of the NetFlix business model is both its immediacy as well as its timelessness. With some intentional planning, you can take advantage of these same strategies for your business today.
Nathan DeSelm (January 16, 2013)
There have been a lot of high-profile, privacy-related issues in the press recently. Our interactive director explains what should concern you and what's overblown.
Nathan DeSelm (November 30, 2012)
During the course of my day, I browse the web on screens that range from 3.6 inches to 12 inches to 47 inches. How can you build websites that work well at all sizes?
Nathan DeSelm (November 28, 2012)
Website developers have had to deal with the screen size problem since the beginning of the web. Over the years, this problem has become increasingly difficult to solve because screens are getting both larger and smaller.
Nathan DeSelm (November 13, 2012)
Late last month, Microsoft released a new version of Windows that represents the most significant change in the operating system since its inception. Here are the biggest take-aways for marketing professionals.
Nathan DeSelm (October 10, 2012)
For some reason, Nathan and his wife have chosen extremely rare and hard to pronounce names for both of their children. He explains why and how the same considerations apply to naming products and companies.
Nathan DeSelm (August 29, 2012)
Learn the basics about the Google Analytics Content reports. These reports can help marketers decide which pages of their site are successful and which aren't.
Nathan DeSelm (July 18, 2012)
Learn the basics about the Google Analytics Traffic Sources reports. These reports can help marketers make important decisions about how to promote their websites.
Nathan DeSelm (June 22, 2012)
Your website is probably tracking statistics using Google Analytics, but it may not be obvious what's important. Here's an overview of the key areas for marketing professionals.
Nathan DeSelm (May 24, 2012)
A new social network or must-have mobile app seems to come along every other week these days. Is it possible that trying to stay on top of it all can be counter-productive?
Nathan DeSelm (April 10, 2012)
My daughter is a little over 17 months old and she's already making the same communication mistakes that I see in the business and marketing world. Of course, she has a better excuse.
Nathan DeSelm (March 15, 2012)
Will our public libraries survive the shift to digital books and media? Or will publishers and other copyright holders use this opportunity to take them out?
Nathan DeSelm (February 16, 2012)
Maybe there was a time when the manufacturer's suggested retail price meant something. Those days are gone because aggressive marketers have traded long-term credibility for short-term "monkey business."
Nathan DeSelm (January 18, 2012)
It's 2012, so it's time to make some changes. First on the list: we're no longer going to put much effort into supporting Internet Explorer 6. Are we crazy?
Nathan DeSelm (December 26, 2011)
Touch is positioned to become the primary method that consumers use to interact with your website within two or three years. Here's how you can prepare your website for the coming "touch" revolution.
Nathan DeSelm (November 28, 2011)
As Siri and Xbox Kinect push voice recognition into the mainstream, here are some things you can do to make it easier to browse your website using voice commands.
Nathan DeSelm (October 26, 2011)
If you don't spend a lot of time reading marketing articles, you may not know this, but the advertising industry (and to a lesser degree the marketing industry as a whole) is in crisis. So why are we optimistic?
Nathan DeSelm (September 19, 2011)
Clear, easy-to-use navigation is probably more important than any other element of your website. Our interactive director explains how to make sure that your navigation is effective.
Nathan DeSelm (August 15, 2011)
App usage is exploding, causing many marketers to blink dollar signs and flood the app store with "apps" that are little more than mobile-friendly versions of their website. I think this is a mistake.
Nathan DeSelm (August 9, 2011)
Should you prioritize a mobile app or mobile website? We suggest that you can answer that question by looking at a single statistic of your website.
Nathan DeSelm (July 6, 2011)
Our Interactive Director reflects on the reasons he resisted joining Facebook far longer than most in the developed world, and what finally convinced him to join.
Nathan DeSelm (May 27, 2011)
If we can learn anything from Apple's recent "App Store" trademark silliness, it's the importance of planning ahead when launching new products and services.
Nathan DeSelm (April 19, 2011)
A couple weeks ago, our website server crashed. This harrowing experience clarified a couple important things that are not only relevant to this situation, but also to the other disasters in life.
Nathan DeSelm (March 11, 2011)
As valuable as email marketing is, it's important to understand the rules and risks involved. If you're not careful with your email marketing, you could be blacklisted by ISPs or fined by the FTC.
Nathan DeSelm (February 7, 2011)
A high search engine ranking obviously has the potential to drive tons of visitors to a business. Some companies have decided that it's OK to do anything to cheat the system. I say, "enough is a enough!"
Nathan DeSelm (January 14, 2011)
Email is an important part of nearly every marketing plan. However, because of the prevalence of spam, email filters sometimes enforce some pretty rigid, and often humorous, rules.
Nathan DeSelm (December 17, 2010)
Apps are great for self-contained experiences. However, it's important not to overlook the value of creating a mobile-friendly website. This may be what your customers actually prefer.
Nathan DeSelm (November 19, 2010)
On November 2, I became a father. After several sleepless nights, I realized that the incoherent, bloodcurdling screams of my newborn remind me of one thing: bad marketing.
Nathan DeSelm (October 6, 2010)
Trying something new can be scary. By offering small, low-risk demos and trial experiences to your prospects, it's more likely they will become customers.
Nathan DeSelm & Thom Villing (September 10, 2010)
With online educational opportunities exploding and professional networking increasingly happening online, is there any place for local marketing clubs with their traditional meet-and-greet luncheons?
Nathan DeSelm (September 1, 2010)
The cover of the September Wired magazine is bright red and loudly proclaims "The Web is dead." The truth is more subtle, but shouldn't be ignored.
Nathan DeSelm (July 28, 2010)
We've seen the stratospheric rise of user-generated content. Is user-generated advertising the next logical step? Or will users rebel against sponsored tweets, videos and blog posts from their friends?
Nathan DeSelm (June 30, 2010)
Over the past couple years, I've noticed many of my DVDs contain unskippable previews and studio animations. This is a classic example of how heavy-handed, force-fed advertising can turn off otherwise engaged consumers.
Nathan DeSelm (June 2, 2010)
Facebook was originally built to help people connect and share with friends. Recently, their mission has changed, and the site is in danger of following AOL down the pit of irrelevance.
Nathan DeSelm (May 4, 2010)
Augmented reality combines technologies such as GPS, cameras and wireless Internet to create some pretty incredible applications. We share the best real-world examples and what this will mean to you in the coming years.
Nathan DeSelm (April 7, 2010)
Video gaming has a massive influence on your target market. This article explains three ways that marketers can use this knowledge to help promote their business and products.
Nathan DeSelm (March 10, 2010)
I recently attended a marketing strategy meeting for a Fortune 500 company targeting consumers under 30. The biggest take-away: video games are mainstream and can't be ignored in your marketing efforts.
Nathan DeSelm (February 5, 2010)
If you are responsible for a website, you've probably been approached by search engine companies making remarkable promises. This article explains why you should slam the door in their faces.
Nathan DeSelm (January 6, 2010)
Need to be able to speak intelligently about website browsers like Internet Explorer, Firefox or Chrome? Nathan DeSelm explains the current browser landscape and the main issues that are involved in this volatile market.
Nathan DeSelm & Thom Villing (December 16, 2009)
Most people agree that marketing and the media used to disseminate marketing messages are changing. In this special "point/counterpoint" post, we debate the extent and nature of this change.
Nathan DeSelm (December 11, 2009)
It's important for marketers to keep their finger on the cultural pulse. One way to do that is to use Google Trends.
Nathan DeSelm (November 2, 2009)
Your home page is one of the most important pages on your website. To be effective it must quickly provide the answers to four basic questions.
Nathan DeSelm (October 9, 2009)
There's something that's always bothered me about the traditional website design process. The focus is too often on the home page design, with the subpage design thrown in as an afterthought. This is dangerously misguided.
Nathan DeSelm (September 11, 2009)
In the previous article, I discussed the planning and design stages of building the Lake City Bank website. Of course, you can have the coolest design out there, but if the site doesn't work right, or is difficult to maintain, it just won't be useful.
Nathan DeSelm (September 9, 2009)
Villing recently launched a Web site that may be one of our most ambitious projects to date - the Lake City Bank website. This article gives a behind-the-scenes look at the project.
Nathan DeSelm (August 24, 2009)
I recently traveled to Europe for vacation, which obviously required several very long flights. During that time, I learned a little something about timing your marketing efforts.
Nathan DeSelm (August 4, 2009)
Using special keywords and operators in Google's normal search box can greatly improve the quality of your results. You may have heard of some of these, but my guess is that some will be new.
Nathan DeSelm (July 6, 2009)
Myths about website optimization can often lead to unnecessary usability restrictions or inappropriate goals. These are some of the more common web optimization myths that I run across quite frequently.
Nathan DeSelm (June 17, 2009)
With the recent release of Microsoft Bing and WolframAlpha, I thought I'd discuss some situations where Google isn't your best choice for finding information online.
Nathan DeSelm (May 21, 2009)
Hiring an outside web developer or firm can be very challenging. It often feels like you're wading through acronyms and certifications when all you really want to know is "Will this developer do a great job on my site?"
Nathan DeSelm (April 22, 2009)
Most marketing managers and coordinators don't understand HTML. So how do you know if your programmer is doing a good job?
Nathan DeSelm (March 10, 2009)
Over the years, I've found quite a few useful tools that marketing people might not realize they can use for free.
Nathan DeSelm (January 28, 2009)
Website animation can greatly enhance a visitor's experience on your web site. But you need to be careful or it could do more harm than it's worth.
Nathan DeSelm (December 9, 2008)
Often during our early meetings for a new web site, the client begins listing some of the things they'd like to accomplish with their website. Most of the time, these objectives are reasonable, but sometimes they are not.
Nathan DeSelm (November 22, 2008)
Do you spend a lot of money with sleazy companies who promise top search engine placement at any cost? If so, it's time to rethink your strategy.
Nathan DeSelm (October 29, 2008)
In the last five years, we've witnessed the beginning of a major shift in the way people use the Internet. The Internet is moving away from being a collection of separate pages and becoming a single integrated experience.
Nathan DeSelm (September 26, 2008)
While the traditional long-form blog might be appropriate for many companies, it’s also important to be aware of some of the alternatives for online communication.
Nathan DeSelm (July 15, 2008)
The Pew Research Center recently released their Home Broadband Adoption report for 2008. Learn about some of the key findings of this report.
Nathan DeSelm (June 5, 2008)
Learn how to edit your business information on Google Maps.
Nathan DeSelm (September 20, 2007)
You may have heard of RSS or feed readers. Basically, RSS is a method of distributing website content, such as news stories, to everyone who has chosen to subscribe.