Scott Tingwald (December 14, 2012)
If you watched even a quarter of the Army-Navy football game - you witnessed a marketing assault on the senses.
Sara Zwolski (September 14, 2012)
Not every company is like Apple, but their high-impact product launches can teach marketers a lot about how to orchestrate successful press events.
Andy Fuller (March 29, 2012)
Call me strange, but I find that warfare offers a great deal of metaphors applicable to the public relations industry. It's probably because I cut my PR teeth in the political world.
Andy Fuller (December 30, 2011)
Here are some traditional New Year's resolutions, designed specifically for you, the harried public relations practitioner.
Jeannine Villing (December 6, 2011)
Whether it's a tragic event, as in the Penn State sex abuse allegations, or a brain freeze, such as those recently from aspiring presidential candidates, none of us is immune from facing a crisis situation.
Scott Tingwald (October 4, 2011)
If there's anything that social media has taught us the last few years it’s that consumers are conditioned to receiving relevant content on their own terms.
Andy Fuller (September 22, 2011)
Two high-profile brands found themselves needing to apologize recently. One mea culpa was carried out with humility and corrective action. The other only threw gasoline on the fire.
Andy Fuller (August 19, 2011)
Football has been used as a metaphor to describe everything from political races to the economic climate. So it's fitting that recent events provide the context for a lesson in public relations.
Jeannine Villing (March 16, 2011)
Technology today and our ability to contact and engage instantly has greatly enhanced the world’s ability to do good. But it has also increased the opportunities to do harm to the reputation of individuals and companies.
Scott Tingwald (February 17, 2011)
Negative fallout from tripping up during a Super Bowl advertisement can actually pale in comparison to a lesser known, but potentially more dangerous threat.
Andy Fuller (May 28, 2010)
BP is in a unique situation in which it is allowing itself to be skewered online so that it can avoid further damage to the brand. This situation is of course referencing the fake BP Twitter account.
Becky Hayden (July 10, 2009)
Incorporating public relations into your nonprofit event planning may not solve all of your budget problems, but if all the elements are executed properly your event can be extremely successful!
Scott Tingwald (May 28, 2009)
PR practitioners have often longed for the chance to switch places with reporters and write the feature we are pitching ourselves. Well, courtesy of the sagging economy, we now have our wish.
Jeannine Villing (April 17, 2009)
In recent years, viral marketing through the Internet and social media has been all the buzz. But if we ever needed a reminder of the dark side of Internet marketing, it became painfully real this week to Domino's.
Scott Tingwald (March 2, 2009)
Invigorated by social media, PR evolves with the times.
Sasha Skow (July 31, 2008)
After countless nights of staying up late and watching Dave, I have decided to write my own top ten list. For your enlightenment and entertainment, here are the top ten reasons press releases fail.
Thom Villing (June 18, 2008)
“Show me a PR person who is ‘accurate’ and ‘truthful’ and I’ll show you a PR person who is unemployed.” - Andrew Cohen (appearing on CBS Sunday Morning)