Villing Public Relations Articles
Four Tips for Choosing Your PR Battles
Andy Fuller (March 29, 2012)
Call me strange, but I find that warfare offers a great deal of metaphors applicable to the public relations industry. It's probably because I cut my PR teeth in the political world.
5 New Year's Resolutions for the PR Pro
Andy Fuller (December 30, 2011)
Here are some traditional New Year's resolutions, designed specifically for you, the harried public relations practitioner.
Crisis Communications: Disasters Happen. Nightmares Don't Have To.
Jeannine Villing (December 6, 2011)
Whether it's a tragic event, as in the Penn State sex abuse allegations, or a brain freeze, such as those recently from aspiring presidential candidates, none of us is immune from facing a crisis situation.
A Pitch for Relevance
Scott Tingwald (October 4, 2011)
If there's anything that social media has taught us the last few years it’s that consumers are conditioned to receiving relevant content on their own terms.
Everything I Needed to Know About Crisis Communications I Learned in Kindergarten
Andy Fuller (September 22, 2011)
Two high-profile brands found themselves needing to apologize recently. One mea culpa was carried out with humility and corrective action. The other only threw gasoline on the fire.
Touchdowns and Touchpoints: Football Provides a Lesson in Brand Management
Andy Fuller (August 19, 2011)
Football has been used as a metaphor to describe everything from political races to the economic climate. So it's fitting that recent events provide the context for a lesson in public relations.
Breaking News: Fast vs. Factual
Jeannine Villing (March 16, 2011)
Technology today and our ability to contact and engage instantly has greatly enhanced the world’s ability to do good. But it has also increased the opportunities to do harm to the reputation of individuals and companies.
There Are Worse Things: Questions of legitimacy are a far greater threat to Groupon than a Big Game gaffe
Scott Tingwald (February 17, 2011)
Negative fallout from tripping up during a Super Bowl advertisement can actually pale in comparison to a lesser known, but potentially more dangerous threat.
Let's (Not) Give Them Something to Talk About: BP's Twitter Parody Problem
Andy Fuller (May 28, 2010)
BP is in a unique situation in which it is allowing itself to be skewered online so that it can avoid further damage to the brand. This situation is of course referencing the fake BP Twitter account.
Nonprofit + Event Planning x Public Relations = Success
Becky Hayden (July 10, 2009)
Incorporating public relations into your nonprofit event planning may not solve all of your budget problems, but if all the elements are executed properly your event can be extremely successful!
Role Playing: How the Economy Allows for Role Reversal by PR Practitioners
Scott Tingwald (May 28, 2009)
PR practitioners have often longed for the chance to switch places with reporters and write the feature we are pitching ourselves. Well, courtesy of the sagging economy, we now have our wish.
Not for the Faint of Heart: The impact of social media can spell heartburn for marketers. Just ask Domino's.
Jeannine Villing (April 17, 2009)
In recent years, viral marketing through the Internet and social media has been all the buzz. But if we ever needed a reminder of the dark side of Internet marketing, it became painfully real this week to Domino's.
Don't Call it a Comeback
Scott Tingwald (March 2, 2009)
Invigorated by social media, PR evolves with the times.
Top Ten Reasons Press Releases Fail
Sasha Skow (July 31, 2008)
After countless nights of staying up late and watching Dave, I have decided to write my own top ten list. For your enlightenment and entertainment, here are the top ten reasons press releases fail.
Flack Attack
Thom Villing (June 18, 2008)
“Show me a PR person who is ‘accurate’ and ‘truthful’ and I’ll show you a PR person who is unemployed.” - Andrew Cohen (appearing on CBS Sunday Morning)