Villing Social Media Articles
Like, for Sure: Maintaining Facebook Engagement Through Experience
Andy Fuller (May 2, 2012)
I have to admit I'm a little Facebooked-out. It's not the tool itself causing my burn out; it's the constant droning I hear from businesses shouting at me to become a fan of their page.
Social Media 2.0: What Happened in Vegas Shouldn't Stay in Vegas
Andy Fuller (February 27, 2012)
Ever wonder why social media is exploding the way it is? Andy Fuller relates some takeaways from the recent Social Media for PR and Corporate Communicators event he attended in Las Vegas.
If Frederick the Great Ran Your Marketing Department
Thom Villing (February 21, 2012)
One of the great challenges facing modern marketers is the proliferation of communication channels and outlets. Perhaps the famed King of Prussia has some worthwhile insight that still applies today.
Seeing Red
Scott Tingwald (December 2, 2011)
Coke's infusion of its classic color into the 'polar bear' campaign provides us with another case study in marketing and social media.
Facebook for Business: All Engagement is Local
Thom Villing (August 25, 2011)
How's this for a morning wake up call? Engagement on Facebook walls of leading brands is down 22%.* Surprised? I'm not. In fact, I would have expected worse.
Raking Up Content With Google Plus
Andy Fuller (July 15, 2011)
On the surface, there isn't much to Google's new social network that we haven't seen before. However, by presenting things slightly differently in Google+, Google hopes to change the way we socialize online.
Why I Stopped Resisting and Finally Joined Facebook
Nathan DeSelm (July 6, 2011)
Our Interactive Director reflects on the reasons he resisted joining Facebook far longer than most in the developed world, and what finally convinced him to join.
Social Media for Business: A Panel Discussion
Andy Fuller (June 20, 2011)
Villing & Company's Andy Fuller was recently invited to participate in a discussion on social media for business for WNIT's Economic Outlook. Watch the episode on our site to see how it went.
How to Succeed in Social Media Without Really Trying
Andy Fuller (June 14, 2011)
Too many companies take the term "social media" and focus on the "media," foregoing the "social." They talk about the same thing over and over again, and yet somehow, seem to be talking about nothing at all.
Too Big to Fail: Why the Facebook-Google Scuffle Means Nothing
Andy Fuller (May 17, 2011)
The major takeaway from the Facebook-Google fiasco, the one nobody is talking about, is this: It doesn't matter. And that may make Facebook unique among the brands of the world.
Content and Context: The Social Media Royal Family
Andy Fuller (March 7, 2011)
In social media circles it is often said that content is king. And when it comes to effectively communicating to your audience, context must be his queen.
Two Sides of the Social Buying Coin
Thom Villing (March 1, 2011)
Lately all the buzz has been about social buying websites like Groupon and LivingSocial. However, there are a few factors to consider before jumping on the social buying bandwagon.
And the Winner is...
Lesley Langfeldt (January 19, 2011)
"The Social Network" won Best Motion Picture - Drama at Sunday's Golden Globe Awards, among other awards it took home that night. This says a lot about our society.
Location, Location, Location(-based)
Andy Fuller (December 8, 2010)
Tools like Foursquare are often met with distrust or misunderstanding. But the mechanisms at work in location-based marketing have been around since the beginning of marketing itself.
Getting Your Feet Wet With Social Media
Thom Villing (November 11, 2010)
The increased consciousness about social media isn't a bad thing. But like most things in life, the one size fits all approach is seldom effective.
Facebook and Brands
Lesley Langfeldt (October 18, 2010)
With much of the research pointing to Facebook, it's understandable that companies are jumping on the bandwagon. Just make sure you have a purpose that benefits your customers before you do.
Facebook Places: A New Dimension in Social Media Marketing
Andy Fuller (August 25, 2010)
Facebook Places could be a game changer in location-based marketing. Marketers must not waste time in familiarizing themselves with this potentially powerful tool for customer engagement.
Facebook Is The New AOL: How Marketing Missteps Will Destroy the World's Most Popular Social Network
Nathan DeSelm (June 2, 2010)
Facebook was originally built to help people connect and share with friends. Recently, their mission has changed, and the site is in danger of following AOL down the pit of irrelevance.
Get in the Game: Take Your Facebook Page to the Next Level
Lesley Langfeldt (April 30, 2010)
Tired of watching your pitiful Facebook Page sit on the sidelines? Learn some easy tips that can turn your Facebook Page into a marketing all-star.
OK Go: Give Up Control in Social Media
Andy Fuller (March 19, 2010)
What happens when a rock group and an insurance company team up? Social media marketing done the right way.
Preparing for Launch: Social Media's Place in Marketing Cyberspace
Mathew Siecker (November 30, 2009)
I think we should be looking at social media as more of a satellite instead of a launching pad. Satellites gather data, connect sources of information and deliver messages to a wide range of media.
Social Media and the Economy
Scott Tingwald (October 5, 2009)
It's no coincidence that the meteoric rise of social media occurred during the worst recession in decades. How might social media be affected by an economic rebound?
Social Media: Think Before You Drink the Kool-Aid
Thom Villing (September 16, 2009)
Social media is being touted as a magic elixir for marketers – providing incredible impact at little or no cost. Sorry, but that’s not reality.
Social Media: Hype or Hindrance?
Thom Villing (August 28, 2009)
All those who are sick and tired of all the hype about social media, raise your hands! It's not that the end game isn’t worthwhile. It just needs some perspective.
The Other Uses of Twitter
Lesley Langfeldt (July 29, 2009)
The popularity of Twitter is unbelievable. But why on earth would anyone want to know every mundane detail about your day?
Social Media - Should I or Shouldn't I?
Lesley Langfeldt (March 23, 2009)
Wondering if you should be participating in social media like Facebook, Twitter and LinkedIn? Find statistics on who is using this new media and how they are using it.
Blogging Alternatives
Nathan DeSelm (September 26, 2008)
While the traditional long-form blog might be appropriate for many companies, it’s also important to be aware of some of the alternatives for online communication.
MySpace: The new way to build your brand.
Sara Beckwith (April 5, 2008)
MySpace. Facebook. YouTube. LinkedIn. Welcome to the world of social media. If you're in marketing, you might be wondering what the significance of all this is to your company's brand.