McDonald’s Situation
One of the goals of the Northern Indiana McDonald’s Co-op was to show parents, especially moms, that they care about the well-being of their kids and families. In addition to providing quality and choice in their food products, they wanted to bring the community together and provide a valuable service to parents.

Villing Solution
To help give parents peace of mind, Villing proposed McDonald’s host free Child Identification Programs. McDonald’s partnered with radio stations and local and state police to make these true community events. During the events, parents brought children that ranged in age from infants to teens, who were photographed and fingerprinted. The parents then took home a passport-like document containing their children’s vital information. The program was so well received the Co-op plans to make this an annual campaign.