Covering Kids & Families Situation
When Covering Kids and Families (CKF) of Indiana, a not-for-profit organization that advocates healthcare coverage for all Indiana families, sought to redesign its web site in the summer of 2007, it did so with more in mind than simply giving the organization a fresh, new look. From its early years, when the main emphasis was making Hoosiers aware of free or low-cost health insurance options, CKF evolved into an organization that also sought to be healthcare advocates as well as a resource to local and state agencies that sought insight and direction to the ever-changing healthcare landscape in our nation.

Villing Solution
Given this new charge, CKF partnered with Villing & Company to outline, design and program a site that appealed to a number of audiences including the general public, government agencies, healthcare partners and organizational board and committee members. And while each audience required a slightly different emphasis, the bottom line was creating a site that encouraged all audiences to frequently return to the site for updated content by allowing for relatively quick and simple updates by the CKF staff. Such an approach, and eventual execution, allows CKF to reach its full potential as a healthcare resource for all of Indiana.