Dynamax Corporation builds distinctively styled, high-end motorhomes. An up and coming player in the luxury market, Dynamax sought to exploit its unique “truck-style” design and position its brand as a clear alternative to traditional bus-style motorhomes.
An integrated marketing communications campaign including a Web site designed to showcase Dynamax products as an alternative to the “traditional” competitors with a theme line, The Bus Stops Here. Advertising played up the driveability and comfort of the truck design vs. the bus. Sales literature, trade show materials, public relations and other activities also supported this initiative. It worked. From 2005 to 2006, Dynamax posted a retail sales gain of 35% — in sharp contrast to the 9.9% decrease in combined retail sales of 40 competing motorhome manufacturers (mostly buses).
Dynamax Corporation Website
The website we designed and built for Dynamax Corporation had some interesting features including an interactive selection guide.