Villing Views
News, views and more from Villing & Company on items of interest to marketing professionals
Are Traditional Marketing Methods Still Relevant?
Most everyone agrees that marketing and the media we use to disseminate marketing messages are changing. The nature of the change and the implications are subject to debate, however. Are we on the verge of a marketing apocalypse?
Nathan and Thom bring two different perspectives to this question. The original article proved to be so thought-provoking that we followed it up two days later with one of our reader's replies.
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The Four Critical Questions Every Home Page Must AnswerYour home page is one of the most important pages on your Web site. To be effective it must quickly provide the answers to four basic questions. |
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Social Media and the EconomyIt's no coincidence that the meteoric rise of social media occurred during the worst recession in decades. How might social media be affected by an economic rebound? |
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Breaking Through the ClutterBreaking through the clutter in marketing and advertising these days can be a huge challenge. After the big Kanye West hoopla that went on last year, I came upon a statistic that made me think about branding. |
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