Villing Views

News, views and more from Villing & Company on items of interest to marketing professionals

Showdown of the Generations

A series of articles by Lesley Langfeldt

Once upon a time, everyone talked about the battle of the sexes. Now the conflict marketers face deals increasingly with the differences between boomers, gen x-ers and gen y-ers. Ignore those differences at your own risk.

Read about Gen Y >
Read about Gen X >
Read about Baby Boomers >
Read the wrap-up >

Drive-thru Anticipation: New Heinz Ketchup Packet Creates Fresh Buzz for an Old Product

Andy Fuller (Feb. 18, 2010)

For over 40 years, the design of the Heinz ketchup packet has remained unchanged...until now.

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Low-down, Dirty Search Engine Tricks (And Why You Should Never Use Them)

Nathan DeSelm (Feb. 5, 2010)

If you are responsible for a Web site, you've probably been approached by search engine companies making remarkable promises. This article explains why you should slam the door in their faces.

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Long Live Outdoor: Why This Traditional Medium Will Be Around for the Long Haul

Scott Tingwald (Jan. 13, 2010)

It's nice to see one of the old standbys, outdoor advertising (or out-of-home marketing as the genre is sometimes called), still as relevant today as it was twenty years ago - perhaps even more so.

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Introducing Andy Fuller

Public Relations Account Executive

Andy brings a varied communications background to Villing, beginning his career as a television news anchor before serving as a press secretary for a United States Congressman in Illinois. He is responsible for clients in food retail and assists in the agency's social media operations.