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The Changing Face of Marketing

Games, Apps and Augmented Reality

Facebook's population is larger than the U.S. and Mexico combined. Within two years, there were more entertainment apps in the iPhone App Store than on any other platform. The video game industry now generates more revenue than the music industry or Hollywood.

The tools of marketing are changing rapidly and traditional marketers are in danger of becoming irrelevant.

Over the past two months, we've built an iPhone app, customized our Facebook landing page and attended the high-tech SXSWi festival. Here's what we've learned.

	Why Gaming Should Be On Your Marketing Radar Nathan DeSelm (March 10, 2010) We recently attended a marketing strategy meeting for a Fortune 500 company targeting consumers under 30. The biggest take-away: video games are mainstream and can't be ignored in your marketing efforts. Read More > >
	Utility is the New Persuasion: Why Apps Make More Sense Than Ads Thom Villing (April 21, 2010) Consumers are now the loudest voice in the media. Today's savvy marketers need to optimize how customers experience their brands by putting more effort toward helping rather than selling to customers. Read More > >
	Is Augmented Reality the Future of Marketing? Nathan DeSelm (May 4, 2010) Augmented reality combines technologies such as GPS, cameras and wireless Internet to create some pretty incredible applications. We share the best real-world examples and what this will mean to you in the coming years. Read More > >
	Get in the Game: Take Your Facebook Page to the Next Level Lesley Langfeldt (April 30, 2010) Tired of watching your pitiful Facebook Page sit on the sidelines? Learn some easy tips that can turn your Facebook Page into a marketing all-star. Read More > >
	Three Ways Gaming Culture Can Impact Your Marketing Plan Nathan DeSelm (April 7, 2010) Video gaming has a massive influence on your target market. This article explains three ways that marketers can use this knowledge to help promote their business and products. Read More > >

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