Villing Views
News, views and more from Villing & Company on items of interest to marketing professionals
Dying or Driving
Marketing is changing. Thom Villing addresses the impact of these industry changes on the agency business and whether it represents the road to extinction or renewal.
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Let's (Not) Give Them Something to Talk About: BP’s Twitter Parody ProblemBP is in a unique situation in which it is allowing itself to be skewered online so that it can avoid further damage to the brand. This situation is of course referencing the fake BP Twitter account. |
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Facebook Is The New AOL: How Marketing Missteps Will Destroy the World's Most Popular Social NetworkFacebook was originally built to help people connect and share with friends. Recently, their mission has changed, and the site is in danger of following AOL down the pit of irrelevance. |
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Advertising vs. Subscription Fees: Striking the Delicate BalanceIt's interesting to watch online news and entertainment sources trying to make it on advertising revenue alone before replacing, or supplementing, that model with subscription fees - sometimes at the risk of taking money out of their own pockets. |
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Monthly Wallpaper Designs
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Social networks and content feeds
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