Villing Views
News, views and more from Villing & Company on items of interest to marketing professionals
Are Local Marketing Clubs Doomed?
In recent years, both the local Michiana AMA chapter and the local AAF (Ad Club) chapter have struggled to maintain membership numbers and luncheon attendance. In a world of online conferences and social networking websites, is it worth fighting to keep these clubs afloat?
Two of our staff members who have spent years on the boards of both local clubs take a hard look at this question in a special "point/counterpoint" article.
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Facebook Places: A New Dimension in Social Media MarketingFacebook Places could be a game changer in location-based marketing. Marketers must not waste time in familiarizing themselves with this potentially powerful tool for customer engagement. |
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Don't Forget Those Boomers, Baby.Boomers spend 40% of consumer packaged goods dollars, but only 5% of ad dollars are directed at them. What's wrong with this picture? |
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Unskippable DVD Previews and How You Too Can Ruin Effective AdvertisingOver the past couple years, I've noticed many of my DVDs contain unskippable previews and studio animations. This is a classic example of how heavy-handed, force-fed advertising can turn off otherwise engaged consumers. |
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Social networks and content feeds
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