Villing Views
News, views and more from Villing & Company on items of interest to marketing professionals
Deep and Simple
What Mr. Rogers Can Teach Us About Marketing
Much of marketing seems shallow and complex. Looking across the whole landscape of it, we see a lot of bells and whistles and not much substance. But it doesn't have to be that way.
The problem with shallow isn't that it's bad in itself, it's just easy to dismiss because it doesn't really matter in the long run. Since it doesn't matter, people tend to forget about it. Because of that, I think marketers should be looking for creative opportunities to be deep and simple as much as possible.
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The Autumn of My Discontent: The "Fall"-Out of Political AdvertisingAs I was driving into work, I heard another political attack ad. Will the overkill and lack of accountability hasten the fall of traditional advertising media? |
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Humbug! Christmas Tunes in October? Make it Stop.It seems as though radio stations are playing 24/7 Christmas tunes earlier and earlier each year. Is this the best that smaller radio stations can do to survive? |
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Does Your Brand Have 'Refrigerator Rights'?The word "community" is a buzz word in marketing circles. Often I see it used in some sort of ambiguous way by folks trying to sound hip, especially in the social media space. |
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