Villing Views
News, views and more from Villing & Company on items of interest to marketing professionals
Is Your Brand "Talkable"?
"Talkable Brands" are companies that do things that are worthy of being talked about, of being shared via word-of-mouth. Learn what it takes to become talkable.
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Two Sides of the Social Buying CoinLately all the buzz has been about social buying websites like Groupon and LivingSocial. However, there are a few factors to consider before jumping on the social buying bandwagon. |
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"That Ain't Me!" - The Customer is Not Always RightDuring the summers I worked at an amusement park as a caricature artist, I learned a valuable business lesson: educating your customer can sometimes mean the difference between success and failure. |
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Is Aggressive Search Engine Optimization Immoral?A high search engine ranking obviously has the potential to drive tons of visitors to a business. Some companies have decided that it's OK to do anything to cheat the system. I say, "enough is a enough!" |
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Location, Location, Location(-based)Tools like Foursquare are often met with distrust or misunderstanding. But the mechanisms at work in location-based marketing have been around since the beginning of marketing itself. |
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