Villing Views

News, views and more from Villing & Company on items of interest to marketing professionals

Breaking News
Fast vs. Factual

Jeannine Villing (March 16, 2011)

When major news breaks, our need-it-now society wastes no time in getting the word out. But as recent events show us, sometimes even basic facts get trampled in the race to be the first with the story.

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Content and Context: The Social Media Royal Family

Andy Fuller (March 7, 2011)

In social media circles it is often said that content is king. And when it comes to effectively communicating to your audience, context must be his queen.

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Are You an App-aholic or Are You App-athetic?

Thom Villing (April 1, 2011)

While it would be easy to get annoyed by all the talk about an app for this and an app for that, many apps are impressive marketing tools. After all, good marketing begins with the customer experience.

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Are You a Spammer?
How to Use Email Marketing Without Sending Spam

Nathan DeSelm (March 11, 2011)

As valuable as email marketing is, it's important to understand the rules and risks involved. If you're not careful with your email marketing, you could be blacklisted by ISPs or fined by the FTC.

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Bremen Castings Video

Villing & Company recently produced a corporate video for Bremen Castings, which we're sure you'll agree is anything but typical. If you're easily offended, you might want to skip this one.

View the video