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News, views and more from Villing & Company on items of interest to marketing professionals

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Mobile Apps vs Mobile Web
The Key Statistic that Determines
Which Is Best For You

Should you prioritize a mobile app or mobile website? We suggest that you can answer that question by looking at a single statistic of your website.

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Brad Rosier

Seven Ways To Improve Your Online Video Content

Brad Rosier (August 31, 2011)

A web video needs to be compelling or people won't care and it will end up being a huge waste of money. Our video specialist shares seven tips to help make your web videos better.

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Thom Villing

Facebook for Business: All Engagement is Local

Thom Villing (August 25, 2011)

How's this for a morning wake up call? Engagement on Facebook walls of leading brands is down 22%. Surprised? I'm not. In fact, I would have expected worse.

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Andy Fuller

Raking Up Content With Google Plus

Andy Fuller (July 15, 2011)

On the surface, there isn't much to Google's new social network that we haven't seen before. However, by presenting things slightly differently in Google+, Google hopes to change the way we socialize online.

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Bremen Castings App
New BCI App Not Just for Metallurgists

OK. So you're not in the metal casting and foundry business. No problem. We still thought you might be interested in seeing this app we produced for Bremen Castings, Inc. since anyone can benefit from the standard conversion calculators for length, weight and temperature. Quickly convert between millimeters-inches-feet, kilograms-ounces-pounds, Celsius-Fahrenheit-Kelvin with this free download from the App Store. The perfect accessory for helping your middle school children with their math homework!

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