Villing Views
News, views and more from Villing & Company on items of interest to marketing professionals
The More Things Change, The More Things...Change
By Thom Villing
At times, the way the marketing profession is changing can be a bit scary. I'll admit. Sometimes technology makes me want to run for cover.
|
Vampires vs. Zombies: The Importance of Targeted MarketingIn the spirit of Halloween, Lori explains how a battle between two factions of the undead provides valuable insights into marketing with a limited budget. |
|
Everything I Needed to Know About Crisis Communications I Learned in KindergartenTwo high-profile brands found themselves needing to apologize recently. One mea culpa was carried out with humility and corrective action. The other only threw gasoline on the fire. |
|
The Four Biggest Threats to Ad Agencies (And Why I'm Excited for the Future)If you don't spend a lot of time reading marketing articles, you may not know this, but the advertising industry (and to a lesser degree the marketing industry as a whole) is in crisis. So why are we optimistic? |
|
Connect With Us |
SENT TO *|EMAIL|* |