Villing Views

News, views and more from Villing & Company on items of interest to marketing professionals

5 New Year's Resolutions for the PR Pro

Andy Fuller (December 30, 2011)

Here are some traditional New Year's resolutions, designed specifically for you, the harried public relations practitioner.

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Manvertisements: The Unpredictable Evolution of Ads for Bros

Brad Rosier (November 14, 2011)

In the last few years there have been many examples of man-centric advertising campaigns. While we arm-wrestle, let's talk shop about ads for dudes.

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Crisis Communications:
Disasters Happen. Nightmares Don't Have To.

Jeannine Villing (December 6, 2011)

Whether it's a tragic event, as in the Penn State sex abuse allegations, or a brain freeze, such as those recently from aspiring presidential candidates, none of us is immune from facing a crisis situation.

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Leaving the Station-ary: The Rush to Mobile Marketing

Thom Villing (November 8, 2011)

By 2014, more people will access the Internet via mobile devices than with desktop computers. This has major implications for marketers.

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South Bend Medical Foundation Centennial

In the 100 years since its founding, the South Bend Medical Foundation has made history on many occasions and is still making history today. Villing & Company is helping them celebrate their centennial this year with a variety of marketing activities.

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