Villing Views
News, views and more from Villing & Company on items of interest to marketing professionals
Four Tips for Choosing Your PR Battles
It may just be because he cut his PR teeth in the political world, but Andy Fuller, our resident PR and social media specialist, finds that warfare offers a great deal of metaphors applicable to the public relations industry.
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Journalism 2012: Sensations Sells (or Who Cares About the Facts)What in the world has happened to honest, fact-based reporting of new stories? And, maybe more importantly, what has happened to taking the time to do something right the first time? |
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Timeless Tips for a Successful Trade ShowOver many years of working trade shows as a brand manager and assisting clients with their show plans, I have identified a few key factors that are crucial to maximizing your return on this investment. |
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Don't Communicate Like a ToddlerMy daughter is a little over 17 months old and she's already making the same communication mistakes that I see in the business and marketing world. Of course, she has a better excuse. |
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