Villing Views

News, views and more from Villing & Company on items of interest to marketing professionals

Marketing Communications
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Top 10 All-Time Long Taglines

Sometimes, More IS More

Although we all acknowledge that people have shorter attention spans now than they used to, one debate never seems to go away - the impact of word counts on advertising effectiveness.

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Brad Rosier

Astronauts, Animation and Originality:
Thoughts on Firsts and Why They Impact Us More Than Lasts

Brad Rosier (July 9, 2012)

It's easy to adopt the "me too" mentality when approaching marketing communications. But true leaders seldom say "me too"; they say "us first".

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Kelsey Sheets

Stop the Madness!

Kelsey Sheets (July 24, 2012)

Experts say that our heavy use of electronic devices is rewiring our brains. Is there any hope? Or are we all destined to be lobotomized by our smartphones?

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Thom Villing

Your Logo: Love It or Leave It

Thom Villing (August 17, 2012)

Thom discusses the controversial London Olympics logo, some recent articles about logo design and the effect that your logo has on your brand.

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Sara and Kelsey
Staff Announcement

We're excited to welcome two new staff members. Sara Zwolski joined us in late June as an account manager. Most recently a marketing assistant at a company in Dayton, Ohio, Sara will be working on the McDonald's account. Kelsey Sheets, a recent graduate of IUSB, joined us in August as an account service assistant helping with a variety of agency accounts. Both Sara and Kelsey are former Villing & Company interns.

 

Recent Work

SB Clinic ad South Bend Clinic
An awareness campaign touting the Clinic's strength in numbers
Elkhart campaign Elkhart Brass
A multimedia campaign based on video testimonials
UICCU web University of Iowa Credit Union
An online microsite encouraging member referrals
 
 

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