Villing Views

Baby Names and Branding

Nathan DeSelm (October 10, 2012)

For some reason, Nathan and his wife have chosen extremely rare and hard to pronounce names for both of their children. He explains why and how the same considerations apply to naming products and companies.

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The Return of Myspace: Could a Substantial Redesign Save the Grandfather of Modern Social Networks?

Kelsey Sheets (September 26, 2012)

In late September, Justin Timberlake announced a major Myspace redesign. Is it too late for the social media pioneer to rekindle its relationship with the online audience?

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How Long Is Too Long? Reflections on the Duration of Video Content

Thom Villing (October 25, 2012)

Frequent readers of Villing Views are familiar with Thom's thoughts on the issue of long versus short relative to headlines, taglines and text. Now he turns his attention to length of video content.

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It's the Cause That Counts

When Villing & Company started working with the St. Vincent de Paul Society several years ago, we introduced "In Giving, We Receive" as their tagline because it captures the essence of their dual mission of service to the poor and personal spiritual growth through that service. In that spirit, we are launching a new campaign this month encouraging people to give of their time, treasure and talents, especially during the upcoming holiday season.

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Recent Work

	Purdue Federal Credit Union The last man to walk on the moon helps promote a credit card.
	Cardinal Buses An updated website focused on making it easy to charter a bus.
	South Bend Medical Foundation A campaign celebrating 100 years.

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