Villing Views
News, views and more from Villing & Company on items of interest to marketing professionals
Five Impediments to Effective Integrated Marketing Communications
Integrated marketing communication often becomes like Mark Twain's quote about the weather. Everyone talks about it, but no one does anything about it.
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The Night Chicago Died: Photojournalism Dealt Mortal BlowLast week, the sun went down in Chicago - and on journalism. Twenty-eight photographers, the entire photo staff, were let go by the Chicago Sun-Times. Something is definitely wrong with this picture. |
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Monday Morning Quarterbacking the JCPenny Logo ChangesJCPenny is undergoing a bit of an identity crisis. The logo modifications made over the last few years have contributed to an astounding decrease in awareness of the century-old brand. |
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Business Ethics: Where Should We Draw The Line in Exploiting Customer Ignorance?Some businesses have products and services that are confusing or difficult to understand. How can we make sure that we are ethical when selling these products? |
University of Iowa Community Credit Union TVVilling & Company created this spot aimed at touting UICCU's status as the #1 financial lender in the "Corridor" area of eastern Iowa. |
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