Villing Views
News, views and more from Villing & Company on items of interest to marketing professionals
Invention and Reinvention
Many marketers seem to believe that it's more important to get their message out there than to take the time and apply the creativity necessary to make it interesting.
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QR Codes Are Ineffective... If You Use Them IncorrectlyQR Codes have graced everything from print ads to public buses. Recently, many have put them on the endangered species list. But contrary to popular belief, QR Codes can be effective if they're used correctly. |
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The Risky Gamble of Deep DiscountsIt's important to be careful when chasing after customers with discounts. It's easy to accidentally lower the value of your product. |
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Emotional Marketing - Power Beyond Anything ElseThe human emotion is powerful and it drives many of our intentions and our desires. It can also define who we are as a person. |
It's the Cause That CountsAn exceptionally cruel winter has left more people than ever in need of the services of the St. Vincent de Paul Society, especially for utility assistance. Villing & Company designed this billboard and other marketing materials to support the campaign. |
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