Villing Views
News, views and more from Villing & Company on items of interest to marketing professionals
The Four P's of Effective Event Marketing
As traditional advertising media outlets have become more and more fragmented, the rise of social media has enabled marketers to reach a highly engaged audience in a targeted and cost effective new way.
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Point/Counterpoint: The End of AdvertisingIs the death of TV advertising near or just hype of the information age? |
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Cadillac Need Not Apologize for Targeting Its DemographicCadillac has received a lot of negative feedback for their "Poolside" ad. Did they make a huge marketing mistake? |
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Tale of Two "List" Sites: Customer Service Done Well and Not So WellThousands of positive impressions can be made with effective customer relationship management. Thousands of negative impressions can likewise be made with poor customer relationship management. |
2014 Marketing Fact PackAdvertising Age recently released their 2014 Marketing Fact Pack, which contains a lot of useful statistics and information for marketers. |
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