Villing Views
News, views and more from Villing & Company on items of interest to marketing professionals
The Future of the Marketing Agency/Client Relationship
There was a time when marketing agencies were called advertising agencies. And during that time, the relationship between agencies and clients and their respective roles were clear. Today, not so much.
I'd like to address what I perceive to be the appropriate role of today's agency.
|
Strategic Product Placement: A Weapon in the Fight for the Consumer DollarTruly effective product placement should take into account both the product and the venue and weave these two elements together in a strategic manner. |
|
Why the Indianapolis Colts Paid Me to Attend the Super BowlAs part of my public relations classes and training, it was impressed upon me that face-to-face or at least voice-to-voice communication was a critical part of building good relationships. |
|
Why You Should Underestimate Your Website VisitorsWhile it's often good to avoid underestimating your audience, that instinct may be a disservice to website usability. |
Villing & Company Wins Best of Show and Six Addys.Villing & Company’s work for the South Bend Civic Theatre netted an award for "Best in Show - Print" and a gold Addy. We also won a gold Addy for our work on an integrated awareness campaign for the Snite Museum of Art. In addition to the two gold Addys, we won three silver Addys - for Kreis Enderle, St. Vincent de Paul and Entegra Coach. |
Recent Work |
Social networks and content feeds
Read our articles:
Find us elsewhere:
SENT TO *|EMAIL|* |