Villing Views
News, views and more from Villing & Company on items of interest to marketing professionals
Going Native With Your Digital Marketing: It's Effective. Is It Fair?
Clearly using native advertising is an effective thing for marketers to engage in. The question is, is it the right thing to do? In my opinion, the answer is, it depends.
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Email Overkill: Are You Overloading Your Subscribers With Messages?While it may be tempting to increase overall response figures by sending out emails more frequently, that’s likely a bad long-term strategy. |
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Is Facebook Marketing Dead?In the ever-changing world of social media marketing, questions like this are commonplace. Everyone is always looking for the next big thing, and if old techniques aren’t bringing results then they must be dead. |
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A Biased but Apolitical Commentary on IndianaIn the last month, Indiana has seen substantial fall-out from the enactment and then "clarification" of the religious freedom bill. Deservedly so. Not because of the content or intent behind the bill. |
Introducing Aaron CharlesAaron is passionate about connecting people, which makes him a great fit for our public relations department. Aaron first came to Villing as a public relations intern during his senior year. Then, after graduating from Bethel College with a B.A. in Communication in May 2015, he joined our team full-time. Aaron is a South Bend native who loves sports, especially the Chicago Cubs and Indianapolis Colts! |
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