Villing Views

News, views and more from Villing & Company on items of interest to marketing professionals

10	Tips for Creating "Wow-Factor" Content

How do you create content that will engage your audience on social media? Here are ten useful tips that will help you in your content strategy online.

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Cultural Awareness in Marketing

Thom Villing (June 23, 2015)

Marketing messages are not universal. When it comes to avoiding problems of perceived cultural insensitivity, it's better to be safe than sorry.

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Universal Thinks "Inside the Box" to Advertise Jurassic World

Nathan DeSelm (June 9, 2015)

Because most forms of traditional advertising are struggling to break through the clutter, advertisers have to come up with creative ways to build awareness.

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Is the PURL a Marketing Gem Worth Exploring?

Lori Headley (July 10, 2015)

It’s been said that the most pleasing thing that a human can hear is the sound of their own name. Incorporating a PURL into your direct mail campaign may very well increase your response rate and impress your customers.

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Behind the Scenes

Filming a TV Commercial

One of Villing & Company's summer interns, Alexa Tupper, gives unique perspective on a recent video shoot for Purdue Federal Credit Union and explains why investing the appropriate time and effort in a project is so important.

	MicroIntegration IT happens - or is happening - at Micro- Integration as seen in this new brochure hot off the press.
	Studebaker Museum We provided PR and creative services for a special exhibit about Abraham Lincoln's assassination.
	Union Station Technology Center South Bend's 150th birthday was cause for celebration and dynamic exhibition.

South Bend Cubs Poster

Everyone loves a great sports poster and in keeping with tradition, Villing & Company partnered with Mossberg & Company and the South Bend Cubs to design and produce two great posters.

The one shown here will be given away at the August 28 game. You can view the other poster on our website.