Leading Edge

In this edition, we learn more about the famous sizzle at Ruth’s Chris Steak House from Tim Ruys, Operating Partner and Regional Beverage Manager for Prime Hospitality Group.

Full disclosure: We got the inside scoop, as Diane Doyne, our VP of Client Services, is married to Tim.

Do Politics and Brands Go Together?

It used to be that any company, no matter the size, made it a point to never get involved in anything remotely related to politics. Have things changed in the new world with new customers?

Evolving COVID and Post-COVID Marketing Trends

Now that we are beginning to see the light at the end of the COVID tunnel, it is the perfect time to evaluate emerging trends in marketing.

The Worst Business Launch in Recent History

On April 17, 2021, the European “Super League” was launched. Two days later, it crashed and burned. How did a project that had been in the works for three years end up lasting 48 hours?