Adam Schwelnus, Partner at Kruggel Lawton CPAs, shares how his firm has changed over the years and the role marketing has played in its success.

Sales and Marketing: Can’t We All Just Get Along?

With the introduction of new online and digital marketing tools, the friction between has only intensified.

Long Road Ahead for Broad Application and Understanding of AI in Marketing

Read more about the Long Road Ahead for Broad Application and Understanding of AI in Marketing.

7 Voice of the Customer Metrics You Shouldn't Ignore

VoC is a critical part of understanding your customers' journey. Here are the VoC metrics that you should focus on, and some you may have been ignoring.