Boling Vision Center

Good vision enhances the lives of many patients, especially those who play critical roles in serving and protecting their communities. It was in the spirit of telling their stories that the “Boling Heroes” campaign was created and produced. This fully integrated campaign included TV, radio, print, outdoor and digital advertising to share the stories of Boling patients.

There’s no question LASIK surgery changes lives. And when it comes to firefighters, police officers and other professionals who depend on their eyesight, great vision is more than life-changing — it can literally be lifesaving. This campaign not only raised awareness, it reaffirmed Boling Vision Center’s commitment to the community. And more importantly, it offered a well-deserved “thank you” to Boling patients for their dedicated service.