Goodwill Industries
Integrated Advertising Campaign
Villing+Co partnered with Goodwill Industries of Michiana to rebrand their annual store donation drive. The theme we developed, “Donate and Rediscover Peace of Mind,” urges the community to donate gently used items, and in doing so, find delight in living a more clutter-free life – all while supporting a great cause. PR, radio and direct mail provided support for the campaign’s television commercial.
