Schafer Industries
Trade Advertising Campaign
Effective advertising isn’t always about pretty pictures. In fact, “Not A Pretty Picture” was our way of making a powerful point about the quality products of long-time client, Schafer Industries.
The ad campaign spanned several product lines while consistently touting Schafer’s superior quality. The ads were delivered from an end user’s perspective, making an immediate “we get you” connection. With messaging that acknowledged how frustrating and costly a gear or driveline failure can be, it gives the audience good reason to rely on Schafer’s precision-engineered solutions.
To showcase Schafer’s specific manufacturing strengths, we gave the campaign a twist by developing “It’s a Pretty Picture” ads that brought to light their competitive advantages.
