Villing Views
News, views and more from Villing & Company on items of interest to marketing professionals
To Rebrand Or Not To Rebrand
That Is The Question
The idea of rebranding often leads to questionable decisions. Some organizations fail to rebrand when they possibly should while others rebrand when they probably shouldn't.
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When Did Talking Go Out of Style?As part of my public relations classes and training, it was impressed upon me that face-to-face or at least voice-to-voice communication was a critical part of building good relationships. |
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Three Lessons We Can Learn From Websites That FailedIt's important to learn from failure as much as success. What can we learn from the high-profile failures of Myspace, Digg and Google Reader? |
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Brand Storytelling. Duh!"Brand storytelling" is all the rage these days. While the concept is one to which we have always subscribed, it seems strange that marketers are embracing this as something new. |
Introducing Jeff MiddaughIt's tough to lose a great employee, but it's doubly gratifying when they return. Jeff Middaugh, a former Villing & Company art director has come back to take over the reins of agency creative director. A graduate of Ball State University with over 20 years of advertising and marketing experience, Jeff also attended Brainco – The Minneapolis School of Advertising. While there, he refined his art directing, copywriting and strategic problem-solving skills, the same ones he has used to help countless clients with wide-ranging marketing needs. |
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