Villing & Company

Creative Director
Jeff Middaugh

Jeff specializes in visual design, creative copywriting and brand development.
Wrangling two teenage sons after hours, well, that's when the real work begins.

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Jeff Middaugh

Jeff always enjoys a good pairing - specifically the perfect headline with the perfect visual.

Jeff has nearly 25 years of advertising and marketing experience. He is a graduate of Ball State University earning a Bachelor of Fine Arts degree. Jeff also attended Brainco – The Minneapolis School of Advertising. While there, he refined his art directing, copywriting and strategic problem-solving skills, the same ones he has used to help countless clients with wide-ranging marketing needs.

Jeff’s work has earned numerous marketing and advertising awards including 24 ADDY Awards and eight national healthcare marketing awards. Jeff is also an accomplished director, winning six national Telly Awards for excellence in broadcast television and non-broadcast video. To Jeff, awards are just frosting on the cake. What really keeps him excited about his job is problem solving – developing strategic, memorable, results-oriented creative that never loses sight of its objective.

Whether it’s business-to-business, consumer, financial or healthcare marketing, Jeff is adept at finding the human truths that connect people to a brand, product or service. Recent clients include South Bend Clinic, Indiana University Health Goshen, Jayco, Ronald McDonald House Charities, the Studebaker National Museum, University of Notre Dame and Purdue Federal Credit Union.

Jeff is a proud husband and father of two teenage boys. When he isn't helping clients achieve their marketing goals, he's spending as much time with his wife and family as he possibly can.


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Villing & Co
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130 S Main St, Suite 315
South Bend IN 46601

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