Collin Smith (October 2, 2015)
Brand success on social media can happen anywhere at any time to anyone. It just takes the right strategy.
Thom Villing (September 24, 2015)
When you think about it, many of the hot topics in contemporary marketing are essentially reformulations or repackaging of earlier methodologies.
Collin Smith (September 14, 2015)
Villing intern, Collin Smith, takes a look at Dunder Mifflin - the fictional paper company portrayed on The Office. For a fake brand, it has made a lot of actual waves.
Thom Villing (September 2, 2015)
Beginning just north of Manistee and ending in a circle around the peninsula is one of the most picturesque highways you will ever have the joy of navigating. It is Michigan State Route 22, or better known as M22. It is also a brand.
Nathan DeSelm (August 25, 2015)
Sometimes members of your audience and stakeholders may have dramatically different opinions about your products and services. It can be difficult to please everyone.
Aaron Charles (August 21, 2015)
Does a firestorm of snarky tweets seem like good marketing strategy? It did to Tinder. Here's why they were wrong...
Aaron Charles (August 14, 2015)
Volkswagen thought they had simply posted their latest TV spot online. Thanks to one Facebook comment, it became much more.
Aaron Charles (August 11, 2015)
Is Facebook a good tool for businesses? Yes, and here's why...
Samantha Awad (August 7, 2015)
Public relations agencies spend a great deal of time helping other companies promote themselves successfully. So what happens when the promoters need the promoting?
Alexa Tupper (August 5, 2015)
Restoring image can be a challenge for crisis communication managers, especially when your client is Ariana Grande. Villing intern Alexa Tupper offers an outsider's perspective on how the situation could’ve been handled differently.
Thom Villing (July 22, 2015)
It is not my role to be an apologist for advertising in general or TV advertising specifically. But a couple of recent articles caught my attention and seem to warrant discussion.
Aaron Charles (July 17, 2015)
Hashtags have become a major part of the social media culture. For marketers especially, hashtags can be a powerful tool in social media strategy - if used correctly.
Lori Headley (July 10, 2015)
It’s been said that the most pleasing thing that a human can hear is the sound of their own name. Incorporating a PURL into your direct mail campaign may very well increase your response rate and impress your customers.
Thom Villing (July 7, 2015)
I have been amazed by a trend that has evolved in recent years - running identical TV spots twice in the same commercial break. To me this is not only an incredible waste of money; it also represents an annoying disregard for the interests of the viewer.
Samantha Awad (July 3, 2015)
Social media is not just for Throwback Thursday’s and Selfie Sunday’s, but could and should be used as a way for everyone to advocate for a cause that they believe in.
Aaron Charles (June 30, 2015)
There is a great deal of hype surrounding the new Amazon Echo, with some even calling it a "Star Trek computer." But does it need to live up to the hype for Amazon's marketing strategy to be successful?
Alexa Tupper (June 26, 2015)
Villing Intern Alexa Tupper gives unique perspective on a recent video shoot and explains why investing the appropriate time and effort in a project is so important.
Thom Villing (June 23, 2015)
Marketing messages are not universal. When it comes to avoiding problems of perceived cultural insensitivity, it's better to be safe than sorry.
Cherokee Hubbert (June 19, 2015)
Communication opportunities are greater than ever before. This variety has us all wondering: how do we decide which medium is the most effective?
Nathan DeSelm (June 9, 2015)
Because most forms of traditional advertising are struggling to break through the clutter, advertisers have to come up with creative ways to build awareness.
Aaron Charles (June 3, 2015)
How do you create content that will engage your audience on social media? Here are ten useful tips that will help you in your content strategy online.
Aaron Charles (May 22, 2015)
A new study predicts subscriptions to streaming video services will grow exponentially in the coming years. What does that mean for the TV industry?
Aaron Charles (May 15, 2015)
Social media is an amazing tool. It can help you engage your audience and create business solutions. However, those gains should never come at the expense of personal interactions and "home run" type moments.
Nathan DeSelm (May 6, 2015)
As Adobe begins dramatic price increases for their software subscriptions, you have to wonder: did their audience research indicate that people love their cable company?
Thom Villing (April 29, 2015)
In the last month, Indiana has seen substantial fall-out from the enactment and then "clarification" of the religious freedom bill. Deservedly so. Not because of the content or intent behind the bill.
Nathan DeSelm (April 21, 2015)
On April 21, 2015, Google updated their search algorithm to give mobile-friendly sites a boost in mobile search results.
Aaron Charles (April 17, 2015)
In the ever-changing world of social media marketing, questions like this are commonplace. Everyone is always looking for the next big thing, and if old techniques aren’t bringing results then they must be dead.
Thom Villing (April 2, 2015)
Whether a story is part of a news article, a simple conversation, a good book or even in the context of marketing communications, a compelling narrative well presented has unique, yet universal power.
Thom Villing (March 27, 2015)
Thom Villing joins the panelists at WNIT-TV's "Economic Outlook" to discuss cause marketing.
Brad Rosier (March 24, 2015)
As marketers, we understand the importance of great stories and how narrative has amazing potential for powerfully communicating brand messages. But sometimes—well, oftentimes—art should be appreciated for art's sake.
Thom Villing (March 17, 2015)
Clearly using native advertising is an effective thing for marketers to engage in. The question is, is it the right thing to do? In my opinion, the answer is, it depends.
Nathan DeSelm (March 10, 2015)
While it may be tempting to increase overall response figures by sending out emails more frequently, that’s likely a bad long-term strategy.
Thom Villing (March 4, 2015)
This may be personal happenstance rather than any kind of documentable trend, but I get the sense that networking is making a bit of a comeback. Personally I believe that is a good thing.
Thom Villing (February 26, 2015)
Is the the consumer the ultimate winner in this game of freeconomics?
Aaron Charles (February 20, 2015)
Did you see the Nationwide ad with the little boy in it? Of course you did! We take a look at whether their strategy worked.
Aaron Charles (February 17, 2015)
My name is Aaron Charles, and recently I won a contest from the Indianapolis Colts that sent me to Arizona on an all-expenses-paid trip to the Super Bowl with my brand new fiancée.
Lori Headley (February 12, 2015)
Truly effective product placement should take into account both the product and the venue and weave these two elements together in a strategic manner.
Thom Villing (February 6, 2015)
I'd like to address what I perceive to be the appropriate role of today's agency. Our collective value proposition, if you will.
Nathan DeSelm (February 2, 2015)
While it's often good to avoid underestimating your audience, that instinct may be a disservice to website usability.
Brad Rosier (January 27, 2015)
It's easier to agree. Way easier. The only trouble is that sometimes the blindfolded, nodding marchers are heading right off the edge of a cliff.
Nathan DeSelm (January 21, 2015)
As anyone at an agency will tell you, a great project manager can mean the difference between a successful, enjoyable project and an unmitigated disaster.
(January 15, 2015)
Watch the roundtable discussion about holiday retail shopping and advertising trends featured on "Economic Outlook."
Thom Villing (January 9, 2015)
Fair warning. This article is of a more personal nature than what we typically address in this space. So for those who may be expecting our usual business/marketing focused writings, our apologies.
Thom Villing (January 5, 2015)
While both positioning statements and taglines should flow logically from your overall marketing communications strategy, the similarity of intent ends there.