Villing News and Views

Social Media as an Advocacy Tool

Social Media as an Advocacy Tool

Samantha Awad (July 3, 2015)

Social media is not just for Throwback Thursday’s and Selfie Sunday’s, but could and should be used as a way for everyone to advocate for a cause that they believe in.

read more

Aaron Charles

There is a great deal of hype surrounding the new Amazon Echo, with some even calling it a "Star Trek computer." But does it need to live up to the hype for Amazon's marketing strategy to be successful?

read more

Alexa Tupper

Behind the Scenes: Filming a TV Commercial

Alexa Tupper (June 26, 2015)

Villing Intern Alexa Tupper gives unique perspective on a recent video shoot and explains why investing the appropriate time and effort in a project is so important.

read more

Thom Villing

Cultural Awareness in Marketing

Thom Villing (June 23, 2015)

Marketing messages are not universal. When it comes to avoiding problems of perceived cultural insensitivity, it's better to be safe than sorry.

read more

Cherokee Hubbert

How to Be Available to Your Audience

Cherokee Hubbert (June 19, 2015)

Communication opportunities are greater than ever before. This variety has us all wondering: how do we decide which medium is the most effective?

read more

Nathan DeSelm

Because most forms of traditional advertising are struggling to break through the clutter, advertisers have to come up with creative ways to build awareness.

read more

Aaron Charles

10 Tips for Creating "Wow-Factor" Content

Aaron Charles (June 3, 2015)

How do you create content that will engage your audience on social media? Here are ten useful tips that will help you in your content strategy online.

read more

Aaron Charles

A new study predicts subscriptions to streaming video services will grow exponentially in the coming years. What does that mean for the TV industry?

read more

Aaron Charles

Social media is an amazing tool. It can help you engage your audience and create business solutions. However, those gains should never come at the expense of personal interactions and "home run" type moments.

read more

Nathan DeSelm

As Adobe begins dramatic price increases for their software subscriptions, you have to wonder: did their audience research indicate that people love their cable company?

read more

Thom Villing

A Biased but Apolitical Commentary on Indiana

Thom Villing (April 29, 2015)

In the last month, Indiana has seen substantial fall-out from the enactment and then "clarification" of the religious freedom bill. Deservedly so. Not because of the content or intent behind the bill.

read more

Nathan DeSelm

On April 21, 2015, Google updated their search algorithm to give mobile-friendly sites a boost in mobile search results.

read more

Aaron Charles

Is Facebook Marketing Dead?

Aaron Charles (April 17, 2015)

In the ever-changing world of social media marketing, questions like this are commonplace. Everyone is always looking for the next big thing, and if old techniques aren’t bringing results then they must be dead.

read more

Thom Villing

Whether a story is part of a news article, a simple conversation, a good book or even in the context of marketing communications, a compelling narrative well presented has unique, yet universal power.

read more

Thom Villing

Thom Villing joins the panelists at WNIT-TV's "Economic Outlook" to discuss cause marketing.

read more

Brad Rosier

A Stunning Animated Short Film

Brad Rosier (March 24, 2015)

As marketers, we understand the importance of great stories and how narrative has amazing potential for powerfully communicating brand messages. But sometimes—well, oftentimes—art should be appreciated for art's sake.

read more

Thom Villing

Clearly using native advertising is an effective thing for marketers to engage in. The question is, is it the right thing to do? In my opinion, the answer is, it depends.

read more

Nathan DeSelm

While it may be tempting to increase overall response figures by sending out emails more frequently, that’s likely a bad long-term strategy.

read more

Thom Villing

Is Networking Making a Comeback?

Thom Villing (March 4, 2015)

This may be personal happenstance rather than any kind of documentable trend, but I get the sense that networking is making a bit of a comeback. Personally I believe that is a good thing.

read more

Thom Villing

Marketing Freeconomics

Thom Villing (February 26, 2015)

Is the the consumer the ultimate winner in this game of freeconomics?

read more

Aaron Charles

Did you see the Nationwide ad with the little boy in it? Of course you did! We take a look at whether their strategy worked.

read more

Aaron Charles

My name is Aaron Charles, and recently I won a contest from the Indianapolis Colts that sent me to Arizona on an all-expenses-paid trip to the Super Bowl with my brand new fiancée.

read more

Lori Headley

Truly effective product placement should take into account both the product and the venue and weave these two elements together in a strategic manner.

read more

Thom Villing

I'd like to address what I perceive to be the appropriate role of today's agency. Our collective value proposition, if you will.

read more

Nathan DeSelm

While it's often good to avoid underestimating your audience, that instinct may be a disservice to website usability.

read more

Brad Rosier

The Head-Shakers Among the Legion of Nodders

Brad Rosier (January 27, 2015)

It's easier to agree. Way easier. The only trouble is that sometimes the blindfolded, nodding marchers are heading right off the edge of a cliff.

read more

Nathan DeSelm

The Five Qualities of a Great Project Manager

Nathan DeSelm (January 21, 2015)

As anyone at an agency will tell you, a great project manager can mean the difference between a successful, enjoyable project and an unmitigated disaster.

read more

Watch the roundtable discussion about holiday retail shopping and advertising trends featured on "Economic Outlook."

read more

Thom Villing

They Say That Breaking Up is Hard to Do

Thom Villing (January 9, 2015)

Fair warning. This article is of a more personal nature than what we typically address in this space. So for those who may be expecting our usual business/marketing focused writings, our apologies.

read more

Thom Villing

While both positioning statements and taglines should flow logically from your overall marketing communications strategy, the similarity of intent ends there.

read more