Villing News and Views
Ads: The New Super Bowl Pregame Show
Andy Fuller (February 1, 2012)
The Super Bowl is on the horizon. If you're a fan of one of the 30 teams not playing in the big game, you're probably as interested in the famous Super Bowl ads as you are in the game.
Which Comes First, the Culture or the Brand?
Thom Villing (January 27, 2012)
When considering truly iconic brands, like Nordstrom, Zappos or Apple, a classic chicken-and-egg question arises: Which comes first, the culture or the brand?
The BCS: Brand Championship Series
Andy Fuller (January 23, 2012)
The elegance that was once found in names like the Citrus Bowl, Orange Bowl and heck, even the Tangerine Bowl seems to be lost forever, buried under a pile of awkward sponsor-touting titles.
Why We're Dropping Support for IE6
Nathan DeSelm (January 18, 2012)
It's 2012, so it's time to make some changes. First on the list: we're no longer going to put much effort into supporting Internet Explorer 6. Are we crazy?
The Fallacy of the Funnel: Revisiting Conventional Marketing Wisdom
Thom Villing (January 13, 2012)
The marketing funnel has been as sacred as the four P's of marketing for a century. But now some of the industry's foremost thought leaders are starting to question its relevance.
Holiday Lessons for the Workplace
Lori Headley (January 9, 2012)
Lori discusses the parallels between her plans to improve next year's holiday season and her approach to providing excellent client service in 2012.