Brad Rosier (December 17, 2014)
One of the biggest challenges facing marketers is demonstrating a fundamental understanding of what their company does and why.
Nathan DeSelm (December 11, 2014)
Last month, the FTC charged Deutsch LA and Sony when the agency encouraged its employees to use their personal Twitter accounts to generate buzz about a PlayStation product.
Scott Tingwald (December 2, 2014)
Major changes in direction after the creative has been presented can be frustrating, but often the end result is worth it.
Nathan DeSelm (November 26, 2014)
Sometimes highly viral marketing creative seems to have little to do with the brand or product it’s promoting. Does it even matter?
Thom Villing (November 20, 2014)
Words get a bad rap these days. If I hear one more person say nobody reads anymore, I may throw just throw a typewriter at someone.
(November 17, 2014)
Middaugh will be responsible for the creative integrity of all agency projects by directing copy and design, as well as developing and maintaining client brand awareness through print, television, radio, video, digital, social media and the web.
Lori Headley (November 14, 2014)
Finding itself in the middle of a social media storm, Chevy recently chose to wade in and guide the conversation back to where they wanted it to be.
Brad Rosier (November 6, 2014)
Design tends to be the go-to term for the folks on the art end of things while functionality remains the five-syllable favorite for the tech set. But both are all about the same thing.
Thom Villing (October 31, 2014)
All Hallows Eve seems a grotesquely appropriate day to reflect on the haunting tales of misguided marketing mad men.
Jeannine Villing (October 29, 2014)
As part of my public relations classes and training, it was impressed upon me that face-to-face or at least voice-to-voice communication was a critical part of building good relationships.
Nathan DeSelm (October 23, 2014)
When trying to communicate with your team about your website, it can sometimes be difficult or cumbersome to describe your comments with words alone.
Thom Villing (October 17, 2014)
"Brand storytelling" is all the rage these days. While the concept is one to which we have always subscribed, it seems strange that marketers are embracing this as something new.
Lori Headley (October 7, 2014)
What do you do if you want to promote an abandoned prison that is not a national landmark? You have to get creative.
Thom Villing (October 1, 2014)
The idea of rebranding often leads to questionable decisions. Some organizations fail to rebrand when they possibly should while others rebrand when they probably shouldn't.
Nathan DeSelm (September 25, 2014)
It's important to learn from failure as much as success. What can we learn from the high-profile failures of Myspace, Digg and Google Reader?
Scott Tingwald (September 17, 2014)
Imagine the frustration Microsoft must be feeling after paying $400 million for the Surface to be the “official tablet of the NFL” only to have their product incorrectly referred to as an iPad by the announcers.
Danielle Faczan (September 15, 2014)
Our summer intern, Danielle Faczan, writes about how her PR learning experiences at Villing & Company.
Lori Headley (September 9, 2014)
I'm not a frequent Walmart shopper, but a TV spot on their Savings Catcher loyalty program intrigued me enough to investigate further.
Thom Villing (September 3, 2014)
Loyalty programs are great tools with clear benefits for both marketers and customers.
Brad Rosier (August 28, 2014)
Making sure your blog post to free of grammatical errors and mistakes will bring more value and visitors to your site.
Nathan DeSelm (August 22, 2014)
From a design perspective, links of any kind within the text of a page are a bit of an eyesore. However, it’s important that we balance the site’s visuals and usability when choosing how to style our links.
Thom Villing (August 19, 2014)
Here are just a few reasons why LinkedIn is the one social media channel to love.
Scott Tingwald (August 12, 2014)
In the waning days of summer, Coke has heated up their social media efforts through the ‘Share a Coke’ campaign.
Andrew Champ (August 6, 2014)
Here are some helpful tips and services that can help keep your accounts out of the wrong hands.
Brad Rosier (July 31, 2014)
Going low-tech to write down your thoughts on paper can be freeing and refreshing from our everyday gadgets.
Sara Zwolski (July 25, 2014)
Keeping a cache of books to read can pay off for your boredom.
Lori Headley (July 17, 2014)
When two brands combine to make a product is it always for the best or sometimes odd?
Scott Tingwald (July 11, 2014)
Not all RFPs are worth pursuing. Sometimes it's important to ask some qualifying questions to make sure it's worth the time.
Nathan DeSelm (July 3, 2014)
A recent viral Volkswagen public service announcement shows how to make an intangible message more tangible using modern technology.
Thom Villing (June 26, 2014)
Like many bloggers, I occasionally wonder if anyone is really reading my blog posts or if they are just falling into some black hole in cyberspace.
Brad Rosier (June 18, 2014)
How were the ads from the 50's, and what made them unique to today's advertising.
Brad Rosier (June 13, 2014)
Mercedes-Benz and Mario team up to sell luxury cars for the greater good... of advertising.
Brad Rosier (June 9, 2014)
Can the big companies pull on your heartstrings with powerful advertising?
Andrew Champ (June 4, 2014)
NFC has been getting more attention by the media after becoming a technology for mobile payments and creative marketing. How can you utilize it work for you?
Nathan DeSelm (May 27, 2014)
Rather than animation for animation's sake, it's important to use online animation and motion as a means to better communicate with website visitors.
Thom Villing (May 20, 2014)
It's said "the devil can quote scripture for his own purpose." Maybe the same is true for measuring marketing effectiveness. You be the judge.
Calvin Ray (April 30, 2014)
Trying to find a vocational interest is no simple task. But our winter intern boasts a secret weapon in his pursuit of a career.
Thom Villing (April 24, 2014)
As traditional advertising media outlets have become more and more fragmented, the rise of social media has enabled marketers to reach a highly engaged audience in a targeted and cost effective new way.
Thom Villing (April 9, 2014)
Thousands of positive impressions can be made with effective customer relationship management. Thousands of negative impressions can likewise be made with poor customer relationship management.
Scott Tingwald (April 3, 2014)
Cadillac has received a lot of negative feedback for their "Poolside" ad. Did they make a huge marketing mistake?
(March 26, 2014)
Advertising Age recently released their 2014 Marketing Fact Pack, which contains a lot of useful statistics and information for marketers.
Thom Villing (March 19, 2014)
Is the death of TV advertising near or just hype of the information age?
Thom Villing (March 10, 2014)
When it comes to marketing tourism, Indiana and Michigan represent the ultimate tale of two states. One state consistently gets it right. The other has never figured it out.
Thom Villing (February 27, 2014)
I just had a chance to review Ad Age magazine’s annual Agency of the Year issue. If ever there were a poster child for an industry’s evolution, it is this issue.
Calvin Ray (February 20, 2014)
The human emotion is powerful and it drives many of our intentions and our desires. It can also define who we are as a person.
Brad Rosier (February 11, 2014)
We thought we'd share a few excellent examples of video storytelling from Adobe.
Thom Villing (February 4, 2014)
An effective marketing campaign will only hasten the demise of a weak product by creating negative trial experiences.
Kelsey Sheets (January 28, 2014)
On February 2, over 100 million people will tune in to watch the Seattle Seahawks and Denver Broncos face off for the Super Bowl XLVIII title. That’s the cue for the highly anticipated Super Bowl commercials to make their debut.
Sara Zwolski (January 22, 2014)
QR Codes have graced everything from print ads to public buses. Recently, many have put them on the endangered species list. But contrary to popular belief, QR Codes can be effective if they're used correctly.
Nathan DeSelm (January 15, 2014)
It's important to be careful when chasing after customers with discounts. It's easy to accidentally lower the value of your product.
Brad Rosier (January 7, 2014)
What's the first rule of Droid club? Don't talk about it. Just make it entertaining.
Kelsey Sheets (January 1, 2014)
Keeping genuine quality and likeness behind your brand.