Aaron Charles (May 22, 2015)
A new study predicts subscriptions to streaming video services will grow exponentially in the coming years. What does that mean for the TV industry?
Aaron Charles (May 15, 2015)
Social media is an amazing tool. It can help you engage your audience and create business solutions. However, those gains should never come at the expense of personal interactions and "home run" type moments.
Nathan DeSelm (May 6, 2015)
As Adobe begins dramatic price increases for their software subscriptions, you have to wonder: did their audience research indicate that people love their cable company?
Thom Villing (April 29, 2015)
In the last month, Indiana has seen substantial fall-out from the enactment and then "clarification" of the religious freedom bill. Deservedly so. Not because of the content or intent behind the bill.
Nathan DeSelm (April 21, 2015)
On April 21, 2015, Google updated their search algorithm to give mobile-friendly sites a boost in mobile search results.
Aaron Charles (April 17, 2015)
In the ever-changing world of social media marketing, questions like this are commonplace. Everyone is always looking for the next big thing, and if old techniques aren’t bringing results then they must be dead.
Thom Villing (April 2, 2015)
Whether a story is part of a news article, a simple conversation, a good book or even in the context of marketing communications, a compelling narrative well presented has unique, yet universal power.
Thom Villing (March 27, 2015)
Thom Villing joins the panelists at WNIT-TV's "Economic Outlook" to discuss cause marketing.
Brad Rosier (March 24, 2015)
As marketers, we understand the importance of great stories and how narrative has amazing potential for powerfully communicating brand messages. But sometimes—well, oftentimes—art should be appreciated for art's sake.
Thom Villing (March 17, 2015)
Clearly using native advertising is an effective thing for marketers to engage in. The question is, is it the right thing to do? In my opinion, the answer is, it depends.
Nathan DeSelm (March 10, 2015)
While it may be tempting to increase overall response figures by sending out emails more frequently, that’s likely a bad long-term strategy.
Thom Villing (March 4, 2015)
This may be personal happenstance rather than any kind of documentable trend, but I get the sense that networking is making a bit of a comeback. Personally I believe that is a good thing.
Thom Villing (February 26, 2015)
Is the the consumer the ultimate winner in this game of freeconomics?
Aaron Charles (February 20, 2015)
Did you see the Nationwide ad with the little boy in it? Of course you did! We take a look at whether their strategy worked.
Aaron Charles (February 17, 2015)
My name is Aaron Charles, and recently I won a contest from the Indianapolis Colts that sent me to Arizona on an all-expenses-paid trip to the Super Bowl with my brand new fiancée.
Lori Headley (February 12, 2015)
Truly effective product placement should take into account both the product and the venue and weave these two elements together in a strategic manner.
Thom Villing (February 6, 2015)
I'd like to address what I perceive to be the appropriate role of today's agency. Our collective value proposition, if you will.
Nathan DeSelm (February 2, 2015)
While it's often good to avoid underestimating your audience, that instinct may be a disservice to website usability.
Brad Rosier (January 27, 2015)
It's easier to agree. Way easier. The only trouble is that sometimes the blindfolded, nodding marchers are heading right off the edge of a cliff.
Nathan DeSelm (January 21, 2015)
As anyone at an agency will tell you, a great project manager can mean the difference between a successful, enjoyable project and an unmitigated disaster.
(January 15, 2015)
Watch the roundtable discussion about holiday retail shopping and advertising trends featured on "Economic Outlook."
Thom Villing (January 9, 2015)
Fair warning. This article is of a more personal nature than what we typically address in this space. So for those who may be expecting our usual business/marketing focused writings, our apologies.
Thom Villing (January 5, 2015)
While both positioning statements and taglines should flow logically from your overall marketing communications strategy, the similarity of intent ends there.