Nathan DeSelm (May 17, 2013)
Some businesses have products and services that are confusing or difficult to understand. How can we make sure that we are ethical when selling these products?
Thom Villing (May 14, 2013)
Integrated marketing communication often becomes like Mark Twain's quote about the weather. Everyone talks about it, but no one does anything about it.
Kelsey Sheets (May 8, 2013)
The times they are a-changin'. The world seems to spin faster with every passing moment and everything we used to know has evolved overnight.
Brad Rosier (April 30, 2013)
Video jargon can be difficult to understand for an outsider. In this article, we explain what is meant by video resolution.
Sara Zwolski (April 24, 2013)
When major news events like last week's tragedies in Boston and West Texas take place, it's important to take caution when managing corporate social media accounts.
Natalie Peterson (April 19, 2013)
As a bit of a change of pace, one of our most recent interns wrote this creative piece describing her internship experience.
Brad Rosier (April 12, 2013)
Every discipline has proprietary jargon that can sound like a foreign language to outsiders. Video is no different. This article is the first in a series aimed at explaining the terms and concepts.
Nathan DeSelm (April 3, 2013)
Last month, Google discontinued more of its services and products in what they like to call "spring cleaning." Did they make a mistake?
Thom Villing (March 28, 2013)
Nike has released a new ad ostensibly congratulating Tiger Woods for regaining his ranking as the number one golfer in the world. Is that the right message?
Lori Headley (March 25, 2013)
In a 1967 episode of CBS' "the 21st Century," Walter Cronkite shows us what the home of the future might look like. What can we learn today?
Our "My Road" TV campaign for Purdue Federal won Gold and Best of Show at the North Central Indiana ADDY Awards in February.
Sara Zwolski (March 18, 2013)
Facebook has noticed the exodus of young users. Is there any chance that the social giant will become irrelevant? What will replace it?
Ashley Gearhart (March 12, 2013)
One of our winter interns reflects on her time working at the agency and what she has learned through the experience.
Thom Villing (March 6, 2013)
Why all this sudden fascination with customer service? Really, hasn't the mantra "the customer is always right" been with us since the dawn of retailing civilization? So why is customer service so topical now?
Nathan DeSelm (February 25, 2013)
The advantage of the NetFlix business model is both its immediacy as well as its timelessness. With some intentional planning, you can take advantage of these same strategies for your business today.
Mathew Siecker (February 20, 2013)
How many alerts or texts or calls can one digest before the anxiety drives you to the brink?
Brad Rosier (February 15, 2013)
For a time, it was wise to include your phone number on billboards and TV commercials so people would have a way to contact you. That era came and went.
Thom Villing (February 11, 2013)
The latest from Twitter is called Vine. Thom looked at the app and some of the reviews, and isn't impressed.
Sara Zwolski (January 31, 2013)
With each passing year, consumers are spending more time with media. According to Nielsen's 2012 U.S. Consumer Report, consumers are using more devices to access media than ever before.
Thom Villing (January 25, 2013)
This is the verbatim headline from a newsletter that just came across Thom's desk. It was referring specifically to B2B marketers, but I'm sure B2C brands are feeling upbeat as well.
Thom Villing (January 17, 2013)
This isn't a sports story; rather, this is a cautionary tale ripped from the current sports headlines.
Nathan DeSelm (January 16, 2013)
There have been a lot of high-profile, privacy-related issues in the press recently. Our interactive director explains what should concern you and what's overblown.
Brad Rosier (January 11, 2013)
In the last few years I've been noticing the correlation between creativity and play more and more. For some reason, the theme keeps popping up in my mind.
(January 8, 2013)
Thom Villing will be among a panel of local business leaders and retailers appearing on the WNIT-TV program, Economic Outlook, this weekend.