Villing News and Views

Summer Reading List

Summer Reading List

Sara Zwolski (July 25, 2014)

Keeping a cache of books to read can pay off for your boredom.

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Lori Headley

When two brands combine to make a product is it always for the best or sometimes odd?

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Scott Tingwald

Be Wary of the RFP Quota

Scott Tingwald (July 11, 2014)

Not all RFPs are worth pursuing. Sometimes it's important to ask some qualifying questions to make sure it's worth the time.

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Nathan DeSelm

Experience Speaks Louder Than Words

Nathan DeSelm (July 3, 2014)

A recent viral Volkswagen public service announcement shows how to make an intangible message more tangible using modern technology.

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Thom Villing

Like many bloggers, I occasionally wonder if anyone is really reading my blog posts or if they are just falling into some black hole in cyberspace.

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Brad Rosier

How were the ads from the 50's, and what made them unique to today's advertising.

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Brad Rosier

Mercedes-Benz and Mario team up to sell luxury cars for the greater good... of advertising.

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Brad Rosier

Coca-Cola's Clever Second Lives Campaign

Brad Rosier (June 9, 2014)

Can the big companies pull on your heartstrings with powerful advertising?

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Andrew Champ

The ABCs of NFC (Near Field Communication)

Andrew Champ (June 4, 2014)

NFC has been getting more attention by the media after becoming a technology for mobile payments and creative marketing. How can you utilize it work for you?

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Nathan DeSelm

Rather than animation for animation's sake, it's important to use online animation and motion as a means to better communicate with website visitors.

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Thom Villing

What Say You?

Thom Villing (May 20, 2014)

It's said "the devil can quote scripture for his own purpose." Maybe the same is true for measuring marketing effectiveness. You be the judge.

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Calvin Ray

Should I Be Here? - The Art of Interning

Calvin Ray (April 30, 2014)

Trying to find a vocational interest is no simple task. But our winter intern boasts a secret weapon in his pursuit of a career.

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Thom Villing

The Four P's of Effective Event Marketing

Thom Villing (April 24, 2014)

As traditional advertising media outlets have become more and more fragmented, the rise of social media has enabled marketers to reach a highly engaged audience in a targeted and cost effective new way.

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Thom Villing

Thousands of positive impressions can be made with effective customer relationship management. Thousands of negative impressions can likewise be made with poor customer relationship management.

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Scott Tingwald

Cadillac has received a lot of negative feedback for their "Poolside" ad. Did they make a huge marketing mistake?

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Advertising Age recently released their 2014 Marketing Fact Pack, which contains a lot of useful statistics and information for marketers.

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Thom Villing

Point/Counterpoint: The End of Advertising

Thom Villing (March 19, 2014)

Is the death of TV advertising near or just hype of the information age?

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Thom Villing

A Tale of Two States: IN v MI Tourism

Thom Villing (March 10, 2014)

When it comes to marketing tourism, Indiana and Michigan represent the ultimate tale of two states. One state consistently gets it right. The other has never figured it out.

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Thom Villing

I just had a chance to review Ad Age magazine’s annual Agency of the Year issue. If ever there were a poster child for an industry’s evolution, it is this issue.

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Calvin Ray

The human emotion is powerful and it drives many of our intentions and our desires. It can also define who we are as a person.

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Brad Rosier

Some Examples of Swift Storytelling from Adobe

Brad Rosier (February 11, 2014)

We thought we'd share a few excellent examples of video storytelling from Adobe.

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Thom Villing

Looking Back on the First Mac Attack

Thom Villing (February 4, 2014)

An effective marketing campaign will only hasten the demise of a weak product by creating negative trial experiences.

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Kelsey Sheets

Trust Your Power within Derrick Coleman

Kelsey Sheets (January 28, 2014)

On February 2, over 100 million people will tune in to watch the Seattle Seahawks and Denver Broncos face off for the Super Bowl XLVIII title. That’s the cue for the highly anticipated Super Bowl commercials to make their debut.

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Sara Zwolski

QR Codes have graced everything from print ads to public buses. Recently, many have put them on the endangered species list. But contrary to popular belief, QR Codes can be effective if they're used correctly.

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Nathan DeSelm

The Risky Gamble of Deep Discounts

Nathan DeSelm (January 15, 2014)

It's important to be careful when chasing after customers with discounts. It's easy to accidentally lower the value of your product.

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Brad Rosier

What's the First Rule of Droid Club?

Brad Rosier (January 7, 2014)

What's the first rule of Droid club? Don't talk about it. Just make it entertaining.

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Kelsey Sheets

Keeping genuine quality and likeness behind your brand.

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