News & Views
There's no such thing as a free lunch, but our ideas are on the house.
- Cultural Awareness in Marketing Revisited
It’s one thing to try to create messages that are sensitive to the cultures that immediately surround you, it’s something entirely different to attempt to create messages that are sensitive to a culture in another hemisphere. So how does one navigate that?February 05, 2016 Read More
- Do You Believe in Music?
Great music can sometimes transcend the transition between commercial and popular music.February 02, 2016 Read More
- Resolutions are great, but don't forget the fundamentals
A new year is all about fresh starts and new ideas and attitudes. Spring training is based on remembering how to execute the fundamentals. I believe both are timely themes for marketing professionals as well.January 26, 2016 Read More
- No Brand Is An Island
I just can’t get this phrase and image out of my mind. I think I am intrigued by this turn of phrase because it highlights multiple facets of the branding process. January 20, 2016 Read More
- How 'The Revenant' Used Virtual Reality as a Marketing Tool
As marketers begin to warm up to virtual reality as a tool in the marketing mix, this is the type of campaign that makes sense. I’ll give you two reasons why – storytelling and visuals.January 15, 2016 Read More
- Blogging: A Christmas Present and New Year’s Resolution All Wrapped Up into One
The dust has settled from the holiday season, and we’re getting back into our work routines. Christmas and New Year’s bring with them a few cultural traditions. I want to focus on two in particular – gifts and resolutions – and how they relate to blogging.January 12, 2016 Read More
- When Life Hands You Rainclouds, Change the Weather (But Don't Expect It to be Easy)
Villing & Company video specialist, Brad Rosier, talks about the joys and pitfalls of the oft-parroted digital mantra: "We can always change it in post."December 28, 2015 Read More
- Star Wars Marketing: Genius or Over the Top?
Over the last few weeks, it has been hard to avoid the Star Wars hysteria. Villing & Company assistant account executive, Aaron Charles, discusses what lessons can be learned from the marketing for the blockbuster film.December 21, 2015 Read More
- The Misunderstood Millennials
If you automatically associate Millennials with social media obsession, you may be driven to adopt every social media channel you can find. However, that might just be a mistake.December 15, 2015 Read More
- How Can Two Colors Both Be the 2016 "Color of the Year"?
For 2016, Pantone has doubled down on its bet as to the colors of our lives in the coming year. They are giving us not one, but two “Colors of the Year.”December 11, 2015 Read More
- A Tale of Two Retail Marketing Strategies
Before you build a house, you need a foundation. When it comes to retail marketing, that foundation is the retailer’s brand.December 04, 2015 Read More
- Creating Marketing Messages that Inspire
Effective marketing should speak to the target audience in ways that are relatable to their interests, make an emotional connection and, in most cases provide a level of enjoyment. November 30, 2015 Read More