Points of View
There's no such thing as a free lunch, but our ideas are on the house.
- Are We Fishing Where the Fish Are?
Healthcare marketers know the internet has become a driving force for patients researching providers. So, doesn’t it make sense for our marketing efforts to align with how patients search for and make decisions about providers?December 02, 2016 Read More
- Scoring with event marketing
Being successful with event marketing requires practice and the experience to take advantage of an open shot when it presents itself.November 18, 2016 Read More
- Political advertising: The triple threat to democracy
Unfortunately, the combination of obscene sums of money available for political advertising and the conventional wisdom about the effectiveness of negativity paints every politician with the same cynical brush.November 07, 2016 Read More
- Interested in Virtual Reality? Get a Strategy First.
In the end, it all comes down to being strategic with your marketing. Don’t be swayed by all the latest tech and gadgets.October 31, 2016 Read More
- Stop Looking for Marketing Shortcuts. Create Value Instead.
Your audience is YOUR audience. Make sure your content is uniquely crafted with them in mind.October 14, 2016 Read More
- A Logo is Still a Logo
Logo design is fun. Designing new visuals is fun. Creating a tagline can be fun. But at the end of the day, these elements are simply tactics, nothing more. They may be a visual or verbal expression of the brand, but they are not the brand.October 05, 2016 Read More
- Case Study: Goshen Community Schools
A strategic branding and marketing communications plan needed to be produced so that the campaign could impact fall enrollment decisions. The following case study provides an overview of the campaign development process, as well as examples of campaign components.September 29, 2016 Read More
- Q&A with Director of Account Planning Diane Doyne
As part of our month-long focus on planning for success, we sat down with Villing & Co. director of account planning, Diane Doyne, to discuss the planning process.September 27, 2016 Read More
- Unlocking the Power of Your First 10 Minutes in the Office
This practice won’t take up much of your time, but it might have a huge impact.September 23, 2016 Read More
- The A-TEAM guide to professional services marketing
I love it when a plan comes together!September 19, 2016 Read More
- An Event to Remember
A good event leverages in-person engagement—so a two-way conversation vs. a lecture is paramount to success.September 13, 2016 Read More
- Making Your 2017 Planning a Little Easier
For the rest of this month, we will be dedicating our social channels to helping you plan. Your strategy won’t plan itself. Take the time to plan for success.September 06, 2016 Read More